Establishing a solid online presence is crucial when starting a new business or trying to set up your personal brand. Despite the changing landscape, classic marketing tactics are still relevant on social media. Knowing where to start with this process, however, can be daunting.
Thanks to modern tools, you don’t need to be a graphic design guru or a marketing wizard to create engaging, professional-looking content. From logos to AI-generated copy, there’s a whole suite of user-friendly content creation apps to transform your ideas into captivating visuals and campaigns.
Staying organized is essential to marketing, and several tools are available to start your planning process.
With Planable, teams of any size can work together to plan any digital content, from blog posts to social media updates. With the app’s simple interface, you can create content with others, set up approval workflows, and plan and schedule content.
Asana isn’t just for content creation; it can be used for any task management. This makes it an excellent tool for business managers because you can keep all your to-dos in one place. Another perk of Asana is its customizable interface, which allows users to create a visual product that works best for them.
Sync your calendar with your task list using Monday’s AI project-planning features. Just add in your projects, when they’re due, and how long they’ll take, and Monday will create a schedule that prioritizes your work so you don’t have to guess what to do next. It’s a great tool for organization so you can set aside time to plan your content and keep everything straight.
Like planning, conducting research is an essential early step in creating a brand. Knowing details about social media networks and how to leverage them, for example, can put you ahead of your competition. It’s also important to know your audience, and many tools can help you understand your followers.
One way to conduct research is to survey your followers. Knowing what they want to see can help you understand what to post and when. Surveybot is a tool for this purpose, particularly for Facebook users. Unlike typical surveys on Facebook that don’t get high response rates, Surveybot integrates directly into the Messenger App, making it seamless for users to answer questions.
2. Sprout Social
Sprout Social is an intuitive social media analytics and monitoring tool. It’s designed to provide reliable analytical data across multiple social networks, like Facebook page impressions and Instagram follower counts. Sprout Social also collects metrics and creates easy-to-read reports, making the data more accessible and useful.
The best way to ensure your content is seen by as many people as possible is to use Search Engine Optimization (SEO) tools. These help you rank higher on search engines, making you more likely to get those clicks.
1. Google Keyword Planner
For beginners, investing money in tools might be out of the question. Google Keyword Planner is a great option to begin keyword research without paying cash. Google Keyword Planner is perfect for initial keyword discovery and for getting detailed insights about different searches.
More advanced users might find Semrush a helpful tool for keyword research. It offers a wealth of data, ranging from traffic and search volume insights to content-driven research and competitive analysis. You can also input your planned social media posts, and Semrush will evaluate their effectiveness.
Having professional-looking visuals is another way to elevate your content. Graphic design can be intimidating, but several tools are available to take the guesswork out of creating these elements.
When it comes to creating visuals for marketing, Canva is king. With premade templates, it’s easy to quickly create Facebook events, LinkedIn posts, or Instagram graphics that will instantly capture your followers. For example, if you’re trying to make a flyer letting people know a $200 no deposit bonus is a special promotion you’re running, you can do it on Canva in just a few minutes.
If you want to create custom images and graphics, you don’t need to hire an expensive designer. Linearity features a simple drag-and-drop interface that generates illustrations or lettering. This is an excellent tool if you’re looking to design a logo for your business.
Thanks to advances in artificial intelligence, it’s become easier than ever to create copy for your website or social media posts. Some tools are easier to use than others, but once you get the hang of them, producing the perfect language will be no problem.
While there are many different AI content creation tools, JasperAI stands out because it is dedicated specifically to marketing copy. Use JasperAI to plan your social media posts, website descriptions, or any other content you need to market your business.
SocialBee is a robust tool, but social media content creation is one of its most valuable features. Just enter your prompts, and SocialBee will generate language to use. You can even customize the responses to specific platforms, ensuring the best performance no matter where you’re posting.
Creating video content isn’t for everyone, but if you want to be ambitious and take your content to another level, having well-edited videos is essential.
If you decide to go the video route, Lumen5 will make creating your videos a breeze. The app uses AI to develop anything you need, from your script to audio to video clips. You can even enter a link to other content, and Lumen5 will use the info there to create your video.
Transforming text to animation isn’t a task many people know how to do, but Rawshorts makes it a simple process. Simply type in a text prompt or upload your video script, and Rawshorts will generate an animated video for you.
Content creation for marketing beginners doesn’t have to be overwhelming, thanks to a variety of accessible apps designed to simplify each step of the process. No matter your focus, there are programs that empower you to create professional-quality content that resonates with your audience.