Lead Generation, this involves whipping up the interest into concepts behind what you have to sell. It can be done by a group or individually, such as webinars, ebooks, and many more. It is an action or the process of identifying and cultivating potential customers for a product or services your business has to offer. This process is very effective for marketings, especially that this generation is more advanced with the various social media platform. Social media is one way to outreach for the potential customers of a business. If a business is just started, then there is a need for lead generation, its the best way to attract prospects customers. There are many forms of the lead generator to start with, it can be job applications, coupons, blog post, live events, and even online content can help.