More and more people are making money from online endeavors as retailers, influencers, YouTubers, bloggers, and in dozens of other ways. However, this doesn’t mean that the path to professional online success will be an easy one. The field is highly competitive, so you’ll need to have a well-made plan and a variety of contingencies in order to really make it. In this article, we offer a few tips on achieving success as a professional blogger, whether you already have a strong following or you’re just starting out.
Be Smart with Your Finances
Online success is fickle. Don’t quit your job to become a full-time blogger at the first whiff of success. Instead, it’s a good idea to look for flexible work that you can fit around your online endeavors. You’ll also probably need to pay tax as a self-employed person on the income you make from blogging.
However, if you’ve recently graduated, you could take advantage of any student loan interest deduction when it comes time to file, which means that the interest from your student loan could be deducted from your taxable income. You need to have a modified adjusted gross income (MAGI) of under $70,000 for a full deduction or between $70,000 and $85,000 for a partial one, and your place of study has to be on the list of eligible institutions. The loan should also have been disbursed within 90 days before the academic period starts or 90 days after it ends.
Attract the Right Audience
It’s important to keep building your follower base. It’s great to have loyal readers who’ve been with you from the start, but you should also be encouraging them to share your content and introduce new people to your work. You can also draw in a bigger crowd using SEO (search engine optimization). There are plenty of handy keyword research tools online, many of which are free.
You can use these to find the most commonly searched words and phrases used by people who are looking for content like yours. You can then include them organically in future blog posts. This means that you’ll appear higher up the search results and not only attract more traffic but also become discoverable for users who are interested in what you have to say.
Follower retention is a real balancing act. In order to keep your readers interested, you need to post regular updates. We recommend uploading new content at least once a week. This will also help you to appear higher up in the search results. However, you don’t want your content to drop in quality as a result of the rush to get it produced.
Try to keep everything you include in your blog relevant in the subject and consistent in both style and standard. Posting irrelevant information may confuse your audience and put off those who are interested in your core subject matter. It may also attract readers who are interested in the tangential material you post, only to realize that this content is a one-off or only mentioned very occasionally. You are a brand, so make sure everything you upload reflects that brand’s image.