A lot of people have found success online. What are they doing differently? They're using infographics to promote their business, educate consumers, and connect with prospects. There are lots of ways that you can use infographics to help your company grow. Here are the 10 best tips on how to promote your online business using infographics!
Visualize Your Brand's Story.
People like seeing beautiful images and infographics are a great way to showcase your brand story. Give your audience an inside look into who you are as a company, what you do, and why it matters with an infographic. Even if your company has been around for years, people still want to know more about the brand they're buying from.
Animate Your Story.
When you create a visual representation of your company story, as an infographic, it's much easier for people to understand and remember your information. Having data that is easy to interpret can really help consumers identify with your product quickly. Overall, infographics are a great way to take boring information and make it exciting.
Make Your Message Memorable.
A lot of people like infographics because they're short, simple, and fast. There's no need to write a book about your brand when you can express the same thing in an infographic. If you want someone to remember something that is related to your company, make an infographic about it.
Keep it Simple.
If you want to get a point across that is related to your product or services then create an animated infographic that outlines all of the main points in a unique and simple way. You're not going to be able to capture someone's attention with a long, drawn-out piece. Make it short, make it sweet, and make sure the message gets across.
Creating infographics will help bring traffic to your website, blog, or social media profile page. When you have people seeing your brand more than once then they're likely to remember your name and what you do. More viewers mean more conversions.
Boost Traffic to Your Website.
If you want your business to grow then the first thing you need is traffic. Since infographics are a great way to increase viewership on your website, blog, or social media profile, make sure that it's easy for people to find them. Overall, the more you promote your infographic the more viewers you'll get.
Create Brand Recognition.
Using infographics in your marketing is a great way to promote your brand. People are visual learners so it makes sense that you would want to use images when promoting your company or product. If there's an option for infographics then choose that one, it'll bring in more viewers than plain text will.
Promote Your Products.
There are lots of infographics out there that showcase product reviews, new products on the market, or give information about a specific product. Don't be afraid to make an infographic about one of your latest products if you think the audience will find it interesting.
Sometimes, you need to make infographics about your own products to help boost sales.
Consumers want to know what you can do for them and the only way that they're going to find out is through your company. When you use infographics in your marketing strategy, it's a great way to show people how you can help them with their problems.
Share Your Ideas.
Infographics are a great way to show people that you have good ideas. You want your consumers to think that your company is smart, current, and innovative so when you promote an infographic on social media, be sure to tag it with something like #branding or #marketing.
SPECIAL BONUS: Use Venngage Infographics.
Venngage is an online editing platform and one of the best infographic makers out there that provides a wide range of infographic templates for everyone to use. All you need to do is create your free account, browse through their template page, customize the layout to your liking, and download. To give you a better idea, here are some of the best infographic examples from their collection.
Infographics are a great way to get your company's message across in an easy-to-digest format. The human brain processes visuals faster than it does text, so adding infographics into your marketing strategy can make it easier for people to understand what you do and why they should choose you over competitors. It also makes sense that infographics would be the perfect choice if you want someone to remember something related to your company - because of their simplicity.
With these tips and a little guidance from Venngage, you’ll be able to promote and make your own business infographic in no time. So what are you waiting for?
Check their site, search for templates, and make a cool infographic today!