When it comes to publishing content regularly on a blog, we all know that it is an important thing to be consistent and to keep putting out fresh content to a schedule. However, what can sometimes fall by the wayside when a business tries to keep to their content schedule is the value of that new content. In the rush to keep on publishing new pieces of content, we can sometimes lose sight of what each blog post is supposed to do, both for the business posting it and for the people who end up seeing it. Here we look at the fundamentals of what a blog post is supposed to achieve. If you struggle to create regular content that does all of this, or you don’t know where to begin with your content strategy, then it can be a good idea to talk to a professional agency like this Minneapolis content marketing company.