Effective Promotion of Your Startup: 10 Steps You Should Make
As the name of the article says, today I’m going to tell you how to make an effective promotion of your startup. Are you ready to hear this helpful information? Let’s start! To start with, what is today’s undeniable must-have for any successful business?
1. Launch a Worthy Website
The answer is pretty easy, as it is about launching a worthy online project! Needless to say, we live in the age of technologies, so building a brilliant website is a great way to introduce your own deal and here is the first advantageous step for the popularization of your startup.
All in all, you need to get a strong, attractive and ideally running site. Still, it is not a secret that not everyone is a coding guru, but we so want our websites to be both strong and gorgeous! Naturally, people’s choice always depends on the appearance and functionality of the website, thus, it’s a reasonable desire. Generally speaking, using the services of professional web designers or developers costs a mint of money. Therefore, here is the question: what should do those, who do not have some special knowledge or skills? Let’s go to the next point!
2. Responsive-Based Websites
Here we go to the next point – responsive-based websites! Shortly, a responsive design is basically an approach to set up an online project with the help of Cascading Style Sheetsmedia queries using some flexible layouts that were already pre-loaded for your comfort. Moreover, such helpful thing works hand-in-hand with our next point, the mobile-first design. To make a long story short, responsive design makes the experience and the look of an online project when mobile-first design just realizes it. Consequently, it is a nice chance for a site to be perfectly viewed on different gadgets that have various sizes. Plus, keep in mind that your website will successfully transport any type of content on mobiles as well as on the tablet, laptops and, certainly, the big-screened desktops. To illustrate, below is a good example of a powerful multifunctional theme (made by TemplateMonster and build on WordPress) with a responsive design.
Do you know that today almost 70 % of various startups’ views were made with the help of mobile gadgets? Seeing this fact, now you know that people are mostly accessing your startup via mobiles, so right now it a proper time to think about one amazing feature, called mobile-first. To make things easier, mobile-first design is the process of site designing for a small screened devices and then working up to the larger desktop version, which is, logically, for bigger gadgets. As a result, you will get a powerful and shining website that perfectly works in all the browsers and on all the devices!
So you have a splendid website and what should be your next step? Just focus on its content! There is an old rule saying ‘one page equals one message’, so you have to make sure that your page message is clear and concise right from the start. Believe me you do not need to create the page, which is about everything. Thus, make sure that the content of your page is the thing that people have seen before they were redirected to your site.
5. Don’t Forget about SEO!
Search Engine Optimization is the next important aspect to make your online project for both for search engine robots and real people to be easily found and understood. To make a long story short, SEO is the thing that helps engines figure out what every page of a site is about and to whom it might be interesting. Seeing that, don’t forget about SEO, as it actually lets web audience find your startup! What is more, SEO will guide to your project those people that are really interested in the items and services that you provide.
6. Learn Your Auditory
Now it’s time to find your auditory! Think about the services / content you provide and find your potential customers. When you did it, learn people’s needs and then be as flexible as you can in order to match them!
7. Use Bright Banners
Check the Example Without a doubt, one of the most important things is to get the attention of your potential client / customer! For these simple reasons, I suggest you to use different cool, informative and bright banners that people will see as soon as they hit your site. As a result, your visitors will be entertained by an attractive picture (of the products or services you propose) and will additionally figure out some interesting info, e.g. discounts, special proposals, new items, etc.
8. Let People Share Your Pictures with Their Friends
To begin with, according to the statistics, web audience takes a closer look at the brands, items and services that have rich photography content, which people are able to share with their friends and followers from various social networks. What is more, 44 % of online shoppers said that they are more likely to connect with the companies, if the last ones have published more qualitative images than any other corporations providing the same products. In a word, integrating inimitable high-quality pictures into your promotion is a simple and productive way to enlarge your audience and further the development of your business. That is why many successful companies even take the services of the professional photographers in order to get these awesome and unique shots, as they would like to have some inimitable content. I mean such step gives you a real opportunity to increase the popularity of your startup because people will share your pictures with other users of such well-known social networks as Facebook, Twitter, Google+ or Instagram.
9. Ask the Opinion of Your Audience
By the way, here is another easy tip for you: people not only like sharing cool pictures, but also enjoy demonstrate their own skills. Thus, provide some entertaining description for your images and ask the opinion of web audience. Needless to say, people will be pleased with such things, so they will certainly share different thoughts and ideas on their personal pages entertaining the promotion of your business.
10 Media, Media and Media Again!
As the name of this point says, media is another vital aspect of any winning project. Firstly, it could be quite attractive and entertaining. Secondly, people prefer spending several minutes of their lives on watching some interesting content to reading huge advertising posts. Furthermore, today media is quickly taken all over the web space and makes the biggest part of a whole recent mobile traffic. Isn’t it a nice reason to think about making your own introducing video?
So there were all the tips for today. To sum everything up, let me know what do you thing about the mentioned points? Maybe you have already started a popular project and have some ideas to share? Thus, don’t forget to leave all your thoughts and questions in comments below!
Saurabh Mukhekar is a Tech Blogger from Pune, India. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He’s captain planet of BlogSaays and seemingly best described in rhyme. Follow Him On Facebook