Why Do People Abandon Their Online Shopping Carts?

The biggest reason behind cart abandonment is the typical browsing behavior. Users want to claim a product for the best price, at a website that offers a smooth transaction and buying experience. They abandon carts because they are browsing, and aren’t ready to make a decision just yet.

There are many other reasons why visitors bail out before making a purchase. Let’s check out the common reasons behind shopping cart abandonment.

Extra Costs Associated With The Purchase

The discrepancy in prices is the most common reason why consumers checkout without buying the product.

Various eCommerce store owners overlook the negative impact of the same and surprise the users with additional shipping fees or high surplus charges.

While consumers’ excitement when facing surprises that come with an added advantage is unmatched, the entire scenario changes if the surprise comes in the form of hidden fees. 

Mandatory Registrations

Building an email directory is crucial for business growth, but it should never be at the cost of losing your precious customers. When you force users to sign up/ create an account before making a purchase, you push them away.

With a myriad of available shopping platforms, buyers prefer the ones that offer the option of guest checkout. Now, this may be a bitter option for sellers as they may lose a potential target, but if their website provides a smooth buying experience, the customer will make a comeback.

Complicated Checkout Process

Filling out intricate details and experiencing a complicated checkout process is a nightmare in the realm of online shopping. Imagine having to do the same when shopping in brick and mortar stores. There is no way we would entertain it.

Customers hate going through the complexity of the checkout process. Furthermore, they appreciate an eCommerce store that offers fewer checkout steps. Therefore, brands must hire Magento developers to make sure their checkout page is simple and contains all the necessary information in one place.

Slow Website Loading Speed

With our attention spans shorter than that of a goldfish, we humans want everything in a matter of seconds. And why not? eCommerce websites are fighting hard to improve site performance as well as speed.

Page loading speed not only triggers cart abandonment but reduces the site’s credibility. Slow sites push people to choose other sites that offer a successful shopping experience.

Lack Of Payment Options

Adding products to the cart only to realize that the site doesn’t offer alternative payment options is a turn off for many customers. Although almost all eCommerce sites offer debit/ credit card payment options, many customers find it extremely inconvenient to enter the numbers and instead, prefer other wallet options.

Therefore, it’s always important for the brands to be able to match the customers’ payment preferences -- whether they want more credit options, deferred, or local payment options.

Even if it’s not possible for a site to offer all payment options, if they offer various choices to their customers, they will be able to cover most preferences. And that’s a good thing.

How to Improve Abandoned Cart Recovery?

Based on the shopping cart abandonment analytics, Shopify eCommerce web development experts can customize a solution to improve cart recovery. If visitors are leaving your site without making a purchase because the checkout process is too long and complicated, improving and optimizing the shopping cart experience can help a great deal. Furthermore, retargeting site visitors with powerful emails and customized notifications can help you win back a lot of customers.

If you are able to customize a powerful recovery email and send it across within the first sixty minutes of cart abandonment, the chances are likely that the customers will be enticed by the additional discount and complete the purchase this time.

Final Thoughts

An abandoned cart is the biggest challenge faced by eCommerce site owners. But luckily, there’s a lot they can do to improve cart recovery.

In this post, we discussed the common reasons behind cart abandonment and how to combat it. Hopefully, this was helpful!