Did you find that the number of visitors to your website is good but still the conversions are low? This is not a good sign and you may not have any idea why the site performance is suffering. You have done everything you could do, like enrich the design, enrich the content and everything else you think makes a great website, but still things are not going as expected. Now what?
The answer is simple. You have to consider user experience and therefore use a great user experience tool to automate the process of testing user experience. The main mistake most marketers make is to create websites for them and not for the visitors.
This is where the user experience comes into play and fortunately, there are plenty of great user experience tools which will make your life easier. Of course, it would be smart to read a good number of articles, ideas, reports and other informative pieces on user experience first, like they have it on this page here. And then you would be ready to take a look on the best tools and would know which one to choose for your requirements.
Some of the best user experience tools
ClickTale - ClickTale is a market leader in the field of user experience testing. It allows you to watch the video of how users experience through your website in desktop and mobile. By doing so, you can eliminate your painful points and increase your conversions by rectifying the errors made on the ground of user experience.
Usabilla - You can test both user experience and conversion through this application. You can access a user research panel, create feedback forms, test web forms, record the activity of the users and more.
Verify - Through the Verify app you can find out what users think of your screen before they go live. You can save tons of time by testing ideas and getting the feedback before implementing your website. You can save a lot of time in this way and the unnecessary work can be reduced.
Invision - This is another great user experience tool in which you can create clickable and interactive prototypes with ease. You get the ability to transform the flat compositions into lively prototypes. It has made simpler to view the prototypes on a Smartphone or the desktop.
Balsamiq - If you want to gather a fast and hassle free website mockup for gathering feedback before you code, you can try Balsamiq which is a great user experience tool. It gives you a pen and pencil feel and thus allows you to quickly sketch your design and get feedback before you start taking the troubles of implementation of your selected design.
Pidoco - Pidoco is a great tool for quick and clickable prototyping. It has an easy to use interface with sharing and collaborative features. You can create an entire website, get feedback and test the design before launch with Pidoco. The interface is easy to use and sharing and collaboration features are also present.
Optimizely - This is a great user experience tool which is a famous landing page and website testing software. You can schedule your tests with Optimizely and immediately deploy the best solution.