Best Practices while Taking Video Testimonials from Your Customers

Updated on: February 7, 2019

A video is a hot cake in marketing and video testimonials from existing clients are the cherry on a cake. Video testimonials are the most powerful marketing and sales tools a business owner can use. They can always have the freedom to include videos on their websites and links. It can give positive feedback from the clients and to have golden opportunity to gain the trust of the customers. A video testimonial is very applicable in this era of technology, it helps people to know better about the product or services you can offer.

A video testimonial is a great way to practice in telling the story of a particular business. A video is a perfect medium for sharing customer experiences. Yet, being too self-promotional is not always a good idea and often feels tacky and lacks credibility. Producing the best quality of testimonial videos for the business is a big factor, especially if you are aiming for success. Here are some strategies you should use for video testimonials.

1. You need to consider the Environment, Ambiance, and Gadgets

This is the first point to look for as these three are very important to produce likely professional video testimonials. The environment for the video testimonials can be a big factor, prefer for the location or area that is less noisy. It is more recognizable for the customers if the video has a clear audio quality. Ambiance has also a vital role in producing good video testimonial, people usually have only seconds to pay attention to a video. So, it will be a great idea if the ambiance of the video is a calm and relaxing background.

Also, Lights should be entertaining enough for the viewers.  It’s tempting to use whatever you may have on hand to record video testimonial, but it is worth to take the time to get a high-quality video. When choosing a camera phone, it should be still to avoid producing shaky videos. It is advisable to use smartphones as it will give you a better result for the quality. You don’t need to spend a lot of money in order to have the best video testimonials, you can always have the chance to do it in your own ways with your own equipment. Video testimonials cannot be done without showcasing one’s creativity. Being artistic will always help to produce the best one and it is also free of cost.

2. Start with Question and Answer

It is always a good idea to start in giving some questions to your clients or customers. As the most important factor of a video testimony is the content. You can ask the client like, What are their experiences with regards to your product or services.  Also, you can include these two questions, what are they mostly like to your product/services and Do they find it interesting to recommend your product/services to other people.

Video testimonials strategies

These two questions can start a good conversation in order to have the best video testimonials. Engaging to your customers and building a good relationship can help you to make video testimonials easier for your business. You allow building an emotional connection with your customer which is powerful.

3. Edit the Video

It is tricky but the most challenging part of creating a video testimonials. Thus, there are a lot of editing tools you can use. Using online video editor is free of cost, spending a lot of time and effort to edit is the key. Use different video editor that is available on the internet, you can always include the client's name, social media profiles if available, and links on their website.  These will serve as an instrument to reach your product or services your business has to offer. Video testimonials are more catchy when you have the best editing tools to show your creativity.Video testimonials editing tools

By editing videos, it helps you to promote your business. Having a good caption, a simple video testimonial can be that powerful by also adding graphics and overlay text. The added visual interest not only keeps viewers to engage, but it is always a good way to share facts or to highlight the points you want to emphasize. Adding background music can also help you to make your video testimonials worth watching. Both are really helpful in creating a video, it can help you to encourage your customers to watch the video over and over.

3. Social media sharing

Request clients to share video testimonials in their own social media platforms to leverage their audience. Sharing video in social media can be a big help in promoting products and services. Taking video testimonial to some clients and requesting them to share the video with their relatives and friends. This is gaining others trust while aiming to earn more income for the business to grow.

Video testimonials social media sharing

It can be done through social media platforms like Facebook, Instagram, LinkedIn, and Twitter.  Various social media platforms allow your business to grow in a wide range. For the reason that there are millions of people engaging themselves in every social media platforms. Also, it is an implication to have more opportunity to recognize your business.


Video testimonials will always have the bigger space in this generation. To know a lot of strategies is your advantage in every video testimonials you will be making. In the end, all of the best practices above agreed to two things, making video testimonials at a certain level and to connect with your potential customer. You can always do a professional look video testimonial, by using all the fancy product of the technology you want. On the other hands, if finding your video testimonial isn’t making any connection with your customer, then it is not going to get your business. That is why great feedback from the clients of your videos is very important.

Keeping all of these can help you to grow your business while earning the trust of the public. You can always start promoting your business through this and to build a business reputation. With these strategies, you’ll surely have video testimonials that will connect with your audience and turn them into loyal customers of yours.

Video testimonials strategies
Post Tags: #Video testimonials
Saurabh Mukhekar
Saurabh Mukhekar is a Professional Tech Blogger. World Traveler. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He's captain planet of BlogSaays and seemingly best described in rhyme. Follow Him On Facebook

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