Buying and selling products over the internet has gained huge momentum as evident from the growth of eCommerce stores in the past of couple years. Online retail sales and US eCommerce revenue has projected to reach over $226 billion in the current year.
I just joined the eCommerce customer’s club and visited many of these sites. After carefully analyzing a couple of eCommerce websites, I noted down 5 major things which can prove to be detrimental for the conversion rate of the site which in turn leads to a lower number of sales and hence a lower profit.
Poor Graphic & Design
A mature look and feel for your website is a vital thing which any eCommerce site must provide their customers with. Good graphics and a professional design shall go a long way in gaining visitors’ trust. Website’s likeability is proportional to its revenue. If the visitor doesn’t find the look of the website pleasing enough, chances are he will bounce from your website.
Lack of shopping info
Customers must know the exact amount they are going to pay for a product. Add shipping cost beforehand to your product rather than going through a complex procedure where customer first submits credit card info and then system calculates the shipping costs. This might be way too cumbersome for your customers and can be a huge turn off.
Presence of unnecessary stuff
Avoid having broken links, irrelevant images, useless pages etc. Make sure that all the links and images on your website are accessible without any hitch. Make the product description crisp and clean. Highlighted features describing the product is way better than huge chunks of paragraphs.
Lack of support for the customer
Nothing is more annoying for your customer than finding that there is no one available to clear his doubts and inquiries regarding the product he wishes to buy from your eCommerce website. Make sure that you always remain in touch with your customer and make your customer feel that he is always at your reach. Provide mobile device support to your website and a customer care helping along with a live chat option.
Its important to choose the appropriate size for a text or an image. Make sure that fonts you use and images you insert are well visible to the visitor. Highlight important factors such as price and key features. Use images which clearly show the customer your product. Make the customer feel like “I get what I see”. Use multiple images in perfect size. A picture is worth more than a thousand words.
Always remember that a there are thousands of eCommerce sites competing and a customer is just a click away from your competitor site. So don’t leave any stone unturned in trying to please the visitors on your website because visitors will lead to customers which in turn would will lead to repeat customers.
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Saurabh Mukhekar is a Tech Blogger from Pune, India. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He’s captain planet of BlogSaays and seemingly best described in rhyme. Follow Him On Facebook