Internet & Computers

Top 5 Mistakes an eCommerce Site Must Avoid


Buying and selling products over the internet has gained huge momentum as evident from the growth of eCommerce stores in the past of couple years. Online retail sales and US eCommerce revenue has projected to reach over $226 billion in the current year.

I just joined the eCommerce customer’s club and visited many of these sites. After carefully analyzing a couple of eCommerce websites, I noted down 5 major things which can prove to be detrimental for the conversion rate of the site which in turn leads to a lower number of sales and hence a lower profit.


Poor Graphic & Design

A mature look and feel for your website is a vital thing which any eCommerce site must provide their customers with. Good graphics and a professional design shall go a long way in gaining visitors’ trust. Website’s likeability is proportional to its revenue. If the visitor doesn’t find the look of the website pleasing enough, chances are he will bounce from your website.

bad Design poor graphic website

Lack of shopping info

Customers must know the exact amount they are going to pay for a product. Add shipping cost beforehand to your product rather than going through a complex procedure where customer first submits credit card info and then system calculates the shipping costs. This might be way too cumbersome for your customers and can be a huge turn off.

Lack of information need Investigate

Presence of unnecessary stuff

Avoid having broken links, irrelevant images, useless pages etc. Make sure that all the links and images on your website are accessible without any hitch. Make the product description crisp and clean. Highlighted features describing the product is way better than huge chunks of paragraphs.


Lack of support for the customer

Nothing is more annoying for your customer than finding that there is no one available to clear his doubts and inquiries regarding the product he wishes to buy from your eCommerce website. Make sure that you always remain in touch with your customer and make your customer feel that he is always at your reach. Provide mobile device support to your website and a customer care helping along with a live chat option.


Its important to choose the appropriate size for a text or an image. Make sure that fonts you use and images you insert are well visible to the visitor. Highlight important factors such as price and key features. Use images which clearly show the customer your product. Make the customer feel like “I get what I see”. Use multiple images in perfect size. A picture is worth more than a thousand words.

Always remember that a there are thousands of eCommerce sites competing and a customer is just a click away from your competitor site. So don’t leave any stone unturned in trying to please the visitors on your website because visitors will lead to customers which in turn would will lead to repeat customers.

Guest Post Contributor – Jason Adams. Looking for premium quality and affordable office furniture in Pompano Beach, Florida ? Check out

Saurabh Mukhekar is a Tech Blogger from Pune, India. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He's captain planet of BlogSaays and seemingly best described in rhyme. Follow Him On
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  • Dream Market Jan 30,2019 at 11:20 am

    There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both boys and girls feel the impact of just a moment’s pleasure, for the rest of their lives.

  • Jessica Bruce Sep 22,2017 at 7:05 pm

    Agreed with all your points. As I believe one of the biggest mistakes for an eCommerce site is responsiveness. By end of 2017, the number of mobile users will more than $30.66 billion.

    • Saurabh Sep 23,2017 at 12:04 am

      Yes it’s really important to have mobile responsive e-commerce website

  • sharon jones Sep 21,2017 at 6:57 pm

    Hi, I totally agree with your point, but I think proper marketing should be done through proper channels in order to get users attention. There are many eCommerce websites who are in huge losses because they are not choosing proper marketing channels.

    • Saurabh Sep 23,2017 at 12:06 am

      Yes exactly, if you say your product is king then marketing is queen, without queen you can play winning game 🙂

  • Jacob Sep 28,2016 at 10:26 am

    All very important ideas. So simple but yet so many forget about them. Good post, and very valuable information. This literally changes your income from your site, so everyone should take notice of it.

  • Roni Aug 10,2016 at 1:00 am

    A great design definitely will help you get more sales. I love the way you can pimp you webshop with shopify. That made it very simple so that pretty much everyone can make a beautiful webshop.

    Before you choose shopify it’s best to read about the extra costs and fees for each plan:

    • Saurabh Aug 20,2016 at 1:39 am

      thanks Roni, I hope you find it useful !

  • Steven Ochoa Jul 20,2016 at 11:05 am

    Hey Saurabh,

    Nice write up!!

    Thanks a lot for sharing such great advices that can help anyone creating a n ecommerce site.

    It is a well-known fact that online shoppers are looking to ‘get in and get out’, and when a site takes long to load, this is the number one way to ensure cart abandonment. You may be under the impression that site loading speed is out of your control, or perhaps too strung up for time to do anything about increasing its speed. However, there are small adjustments that can be made, which will assist.

    For instance, 3rd party plug-in’s such as Facebook or Twitter can slow down a sites speed significantly. A better alternative would be to include these social icons and give the customer the option of clicking on them.


    • Saurabh Jul 20,2016 at 2:45 pm

      Thanks Steven, I totally agree with your points. Choosing optimisation matters a lot.

  • Bill Nov 4,2015 at 10:51 am

    Great advices! A e-commerce shop must be userfriendly first!

  • Bhavesh Jan 31,2014 at 11:51 am

    eCommerce site is must be easily navigate and understand by the user. And their are lots of eCommerce sites are available into the market most of them are come up with a bad service. I’ve seen that on most ecommerce site not adequate attention is paid to SEO.

  • Ivana Jul 24,2012 at 10:35 am

    Though this article is enough to serve as a check-list for anyone who wants to build an e-commerce site. But there is one point I want to add. I’ve seen that on most ecommerce site not adequate attention is paid to SEO. Killer design, good navigation etc, these factors will only matter when you have succeeded in bringing people to your site. And visitors will only find your site if it’s ranking among top sites in SERPs. This is the whole point of SEO. So don’t neglect this factor as well.

    • Saurabh Jul 24,2012 at 2:15 pm

      Yes SERP is another important factor 😀

  • David Jul 19,2012 at 3:57 pm

    I have to say my most frustrating experience is a lack of detail. Just yesterday, I was on a major retailers website looking at waste cans and couldn’t believe to only detail was “Beautiful Chrome Wastecan”, no dimensions what so ever. I can’t tell you how quickly I switched over to another site to continue my search.

    • Saurabh Jul 19,2012 at 6:08 pm

      Ohh that’s’ really bad ! UX is important otherwise you will loose your existing customer also !

  • Shazida Khatun Jul 13,2012 at 10:19 pm

    E-commerce sites must be easy to navigate and loading time must be very less other wise customer will be left with out seeing the site.However thanks for the share.

  • Saurabh Jul 13,2012 at 12:26 am

    Yes Gautham thanks for adding such nice points ! Relevent intrest widget is really necessary 🙂

  • Gowtham Jul 12,2012 at 9:46 pm

    Nice ! I would like to add 2 more points.E-commerce sites should also be build with good Page Navigation and also should have Related Products Widget visible in the side bar or under the Page.

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