Tips for a Successful Email Marketing Campaign

Email is still ruling the roost as one of the most popular and reliable forms of communication on the Internet, it is not surprising that a DotMailer email marketing campaign can work wonders for your enterprise's visibility, brand image and ROI. Professional digital marketers such as DotMailer provide you with all the tools you require to make an email marketing campaign a success, like email templates and software – but it is up to you to wield these powerful tools properly. Here are a few tips to get your campaign off to a flying start:

Be sure of your targeted aims 

There's one overarching reason to undertake an email marketing campaign – to increase sales and conversions. There's also a few other reasons which should not be neglected when considering the aims and objectives of such a campaign. Consider how the campaign can build a relationship with the customer, through subscriptions, special offers and invitations. Consider also that email marketing associates your brand with a certain style – be that brash, confiding, no-nonsense or anything else.

Keep your emails clear and simple

Clear design is a must for most forms of visual marketing, but even more important when it comes to email marketing. Keeping images and embedded videos to a minimum in your messages speeds up download times and makes it more likely to be compatible across a variety of platforms – including that all-important array of mobile devices. Use clear short paragraphs and avoid the temptation to use garish color schemes. Bright flashing fonts and an overly excitable or busy style will only get your emails exiled to the junk folder!

Use highly visible links and use them often

One of the most important results you need email marketing to yield is a high click-through rate. You will not have succeeded unless recipients are clicking through to your website and being tempted by the goods and services on offer. Ideally, you should have a link in every paragraph, plus one or two more overt “Act Now!” links separate from the rest of the text, placed where you think customers will be the most receptive.

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