Since their launch, ZenFone series from ASUS has gained attention — both the flagships and budget-friendly ones. There have been different reasons, too, from an easier interface to better shots. The latest addition to the range, ASUS ZenFone 3, is all set to change the game of smartphones, though. It’s a ZenFone Built for Photography but brings together a variety of improvements in terms of performance, usability, and design. In this article, we shall have a brief review of ASUS ZenFone 3 and the different aspects you should care about. It’s a Photography-oriented phone and we will have a take on the camera side of ZenFone 3 first.