Constant Contact has been at the forefront of email marketing for more than twenty years now and while it is remarkable that the brand is still so recognizable, the product may be struggling to keep up with the high degree of complexity required of today\u2019s marketing tools. No doubt it is still a great choice for beginners attempting their first campaigns, but more experienced marketers may quickly become frustrated by the tired capture forms and limited ability to customize. To stay competitive, it is vital to keep innovating and Constant Contact is not able to provide the kind of sophisticated automation functions that email marketing can now offer. Even on a budget, there is a number of Constant Contact alternatives offering more features. 1. Omnisend Omnisend is breaking new ground in email marketing and has an array of features on offer, which can be easily integrated across channels. Based around an impressive email platform, the tool provides marketing automation with advanced customization to support the entire marketing operation. Best Features Innovative email capture forms - Boost your subscription rates with dynamic forms and gather more data by adding customized fields. Intuitive Content Editor - A user-friendly interface offers drag and drop design to customize any one of a number of templates. Select additional elements like a Scratch Card or Gift Box for optimum click-through rates. Segmentation and pinpoint Targeting - Create comprehensive customer profiles to tailor every message on a personal level. Omnichannel integration - In addition to SMS and email, utilize push notifications, Facebook, WhatsApp, Messenger and Viber! Can be integrated with Google Customer Match and Facebook Custom Audiences. Sophisticated Automation Workflows - Specially designed for ecommerce businesses, Omnisend offers built-for-you automation workflows. Pricing Structure Free : Basic email features include sending up to 15K emails per month Standard : From $16 per month you have the option to add SMS to your campaigns and get access to automation workflows Pro : From $199 per month you will be able to send unlimited emails and use advanced segmentation features integrated across all available channels Enterprise : From $2,000 per month you will be appointed an account and email deliverability manager and take advantage of sophisticated customization options 2. ActiveCampaign ActiveCampaign is another email marketing platform that focuses on managing customer data and automating the entire sales process to run your business efficiently. The user-friendly platform allows for the seamless integration of various communication channels and offers fully customizable marketing automation features. Best Features Sales CRM with automation \u2013 manage tasks in a calendar and set up notifications to keep you and your sales team organized. Automate workflows to turn leads into customers and track engagement. Effective Segmentation \u2013 allows you to personalize your messages with a good selection of segmentation options. Channel integration \u2013 offers in-site messaging, SMS and Facebook Custom Audiences alongside email for additional reach. Automation Builder \u2013 a simple drag-and-drop interface makes for easy customization of workflows within the automation builder. Lead scoring \u2013 Find your most qualified leads by tracking their interactions with you and see at a glance who is ready to buy. Pricing Structure Lite : $9 per month gives you access to basic email and marketing automation Plus : $49 per month opens sales automation and data integration as well as a host of other features. This level allows you to integrate SMS and Facebook Custom Audiences Professional : $129 per month adds a machine learning platform to score leads and help identify which customers are most likely to convert to sales Enterprise : $229 per month provides you with your own account manager, onboarding, custom design services and personalized deliverability 3. Mailchimp Mailchimp is a very well-known brand in the email service provider market. Simple and user friendly, it has all the basics needed to create a successful email campaign as well as the functionality to produce Google and social media ads. In addition to the regular automation options, it also offers segmentation features to write and test a selection of different messages. Best Features Email capture forms \u2013 a selection of templates can be customized and embedded on your website. Visual email builder \u2013 user-friendly editor allows for dragging and dropping elements into customizable templates. Simple automation \u2013 include all the basics needed to create simple automation workflows for email drip campaigns. Ad creation \u2013 create ads for Facebook, Google, or Instagram. Segmentation and reporting \u2013 offers easy to read reports and relatively advanced segmentation features so you can send personalized messages to subscribers. Pricing Structure Mailchimp\u2019s pricing is rather complicated due to a basic fee for the plan with additional costs dependent on the number of subscribers. Free:\u00a0 Limited features with a maximum of 2,000 subscribers Grow From $10 per month. Totals $30\/month for up to 2,000 subscribers Pro: Starts at $199 per month. Totals $229\/month for up to 2,000 subscribers 4. GetResponse GetResponse provides an advanced suite of tools to manage all your email marketing needs and the bonus of an integrated webinar marketing solution not offered by other platforms. There are hundreds of email templates, capture forms, and landing pages to choose from, while complex workflows can be designed easily using a drag-and-drop builder. Best Features CRM Functions \u2013 nurture leads by tracking every customer throughout your customized sales process with scoring and sales to date. Webinar solutions \u2013 from invites to registration forms and reminders, this has all the requirements to set up webinars and integrate them into your campaigns. Ecommerce tools \u2013 segment contacts based on shopping habits, product recommendations and abandoned cart tracking. Advanced marketing automation \u2013 simple but powerful workflows can be designed easily with a drag-and-drop workflow builder Multinational campaigns \u2013 deliver emails promptly in any time zone and work in over 15 languages Pricing Structure GetResponse\u2019s pricing is based largely upon the number of subscribers you have, so you can scale up as you grow. These are the four plans currently available: Basic: $12.30 per month for up to 1000 subscribers will get you the basic features of email and marketing automation Essential:\u00a0 $40.18 per month gives you additional features for marketing automation and ecommerce as well as webinar functionality for up to 100 attendees Professional: $81.18 per month supports up to 300 webinar attendees and gives you custom workflows as well as custom DKIM Enterprise: at $830 per month for over 100,000 contacts you will be provided with an account manager and dedicated infrastructure\/IP address 5. ConvertKit ConvertKit may have been designed with bloggers in mind, it does have all the fundamentals required to run an ecommerce business. You can send an unlimited number of emails and create customized forms. Integrate automations with more than 70 apps using a visual build tool and add even more through API. Best Features Customized forms \u2013 a collection of effective templates can be simply customized and embedded as needed on your website. Simple Subscriptions \u2013 using segments and tags you can organize your list to send personalized emails. Visual automation builder \u2013 user-friendly platform makes it easy to send the perfect email to each segment of subscribers. 70+ direct integrations \u2013 ecommerce apps supported include Recart, Shoelace, WooCommerce and Wix. Active Slack community \u2013 find support and encouragement from other current users. Price Structure Paid annually these are the current prices: <1,000 subscribers\u00a0 - $24 per month 1,000 - 3,000 subscribers - $41 per month 3,000 - 5,000 subscribers - $64 per month 5,000+ subscribers starts at $83 per month Consider all the features you need for your email marketing right now and what you might want to achieve down the line. The best alternative to Constant Contact will entirely depend on what you\u2019re looking for. While it is possible to start with a basic plan in the beginning, with thoughts of upgrading to a better tool as and when you need it, you might save yourself some extra work in the future, by selecting a comprehensive solution from the get-go.