Marketing automation is the use of software to help you automate your marketing strategies. This serves to optimize your team’s time and effort by automating repetitive and mechanical tasks including sending emails, posting on social media, and creating ad campaigns.
In the rapidly developing world of business where internet is virtually taking over everything, a booming internet business requires sending commercial messages to a group of people, using email or push notifications. Using emails to send advertisements, request business, or solicit sales or donations are one of the most sophisticated and strategic ways to build loyalty, trust and brand awareness among customers. This form of marketing is known as email marketing.
Search engine optimization (SEO) remains a vital part of any marketer’s digital marketing strategy. After all, your website holds the best means to show off your voice in a more concrete and direct manner. However, instead of just relying on creating efficient user experiences, stunning website design, and writing regular content – perhaps it’s time for you to diversify and try out other methods of levelling up your SOE strategy. If you’ve ever heard of blogger outreach, did you know it’s actually a potentially efficient way for you to get better SEO traction?
According to statistics, there are over 2.7 billion social media users globally. What does this tell you? It means that almost everyone is signed up to at least one social media platform.
In this digital era, social media platforms have ceased being only for communication. Companies are increasingly integrating social media into their business practices. Regardless of the size of organizations, big or small, they are all over social media.
