Consumers today live in a digital world. Most of the modern consumers see the internet as an integral part of their shopping experience. Regardless of whether they buy online or in physical stores or market, they use the internet to gain and learn more about various products and businesses. The digital marketplace, therefore, cannot be overlooked by any business. Businesses need to know that the time and financial investment they make will give them strong impact in return both today and in the future. Most of the digital publishers like bloggers and online media always want to increase their AdSense earnings by trying so many changes in their strategies but using Ad Optimization they can make most out of their traffic.