Running a blog can be one of the most rewarding experiences on the web; it offers an outlet for expression, creativity and – if it’s handled in the right way – can be a good little money-spinner, but if the traffic figures aren’t what you’re hoping, it can be more than a little disheartening. The same applies whether you blog about sports, video games, or where to find the best cash ISA transfer rates. But worry not – there are many great ways to boost your reader numbers and gain some popularity within your niche. One of the best of these is by using keyword research. If it’s done correctly, you can tap into a source of huge traffic numbers – and give your blog an adrenaline boost of readers. Let’s find out just how it can be done.
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