SEO is the way your business ranks higher in google. A right SEO will lead your business to grow and let the customers know about it. When you are having an eCommerce site, it takes strong SEO strategies to rank top in the search results.
In this article, we will discuss about basic SEO. What On and Off page SEO includes and how the elements of on-page and off-page SEO work. Once you will come to know the basics, your work will become easier.
Before stepping further,
Have you ever wondered how the SEO works and what it includes? No? This article covers everything about how the SEO works for a website
There are mainly two types of SEO: On-page and Off-page
1. On-page SEO
On-page SEO is a technique which focuses on optimization of content and HTML code of every page to rank higher in search engine result pages. It focuses on the optimization process for page titles, body tags, meta tags, etc.
What does on-page SEO include?
a. Page Titles
This is the most important SEO element on your website. Each and every page of your website must contain different page titles with keywords relevant to that particular page.
b. Meta Descriptions
Meta descriptions are of 160 character content which is seen in the search results where your website’s page is listed. Here you can write content including keywords related to your page.
c. Meta Tags
This is one such on-page SEO element where you can put a set of keywords in the form of meta tags.
d. Keyword Density
Using keyword density you will come to know how many times the keyword/phrase appears on the page. Do not repeat keywords extremely as the search engine can forbid your website.
e. Image on-page SEO
Adding images is the interesting part of the content. Images in your content help to boost your website’s SEO. Content with images ranks higher than content without images. Content without images is kind of boring text.
f. Body Tags
Your article should be written in topic separated manner so that when people read it they get a clear idea of what the topic is about. For the main heading H1 tag is used and for the subheading in your content H2, H3, etc are used. Using this tags before you start to write a new topic gives an idea about what the content covers.
g. URL Structure
This element of on-page SEO says how your URL structure should be. Include necessary keywords in the URL is easy for people to navigate. It is important to have a right keyword at the right place.
h. Page Loading Speed
Who likes when the page you searching for takes more time to load?
The speed of your website counts in SEO. If your webpage takes more time to load then its no doubt people will back off. Faster website loading speed will eventually let your visitors have better experience.
i. Content SEO
When writing content for a page or website, you should first research on the keywords which rank higher. Adding keywords to your content with high rankings will let you know what people are searching for. Once you know which keywords to target, you can add them in your page content.
2. Off-page SEO
Off-page SEO is a technique which focuses off the site such as blogging, social networking, video marketing, etc. to rank higher in search engine result pages.
What does off-page SEO include?
Blogging is a way you can reach people and let them know about your website. It is actually great when you write a blog about your website and publish them. Blogging is not only about writing a long content but also you have to write the blog on tips, tutorials, content with video, etc.
b. Social Networking
Promoting your website through social media is the best way to let people reach to you. We are familiar with Facebook, Twitter, LinkedIn, Google+ and also how to use them all. You can create an account with your website name and reach out to the people and increase your contacts online.
Don’t forget to share your blogs and daily updates of your website.
c. Video Marketing
If you have videos of your website then you can share it on Youtube. Also, you can post that video on Facebook, Twitter, etc. to rank higher. Your video should be easily understood by the people so that they can get a clear idea of what your website is about.
d. Social Bookmarking
It is another way you can rank higher in search results for your website. With social bookmarking, you have to submit your current blog post and pages on sites like Slashdot, Pinterest, Dribble, Digg, etc
e. Answering Questions
The best way you can interact with people is by answering their questions. Answering the consistent questions will help you have a good impression. Further, you can put your website’s link in the answer by describing it in brief so that they can navigate to your site if they find it useful to their related question.
f. Contribute As Guest Author
Ever been through guest posting? The another way to reach out to people.
Well, there are various blog sites that allow guest posting. They will feature your blog in their website. Write a good quality of content for guest post and before you submit your blog to any website, go through their “terms and condition” to see if it is not paid. Also remember, not to write for the same website multiple times.
This was all about on-page and off-page SEO. On-page and off-page SEO elements will help you a lot with your website ranking. When your website appears in the top results of a search engine, it means your website has that keywords and content which people are searching.
Talking about on-page SEO, it takes more time when you fill page title, meta tags, etc for every product individually. Isn’t it? To make your work quick and interesting, there’s SEO Extension you can use for your website in which you don’t have to work for each product. SEO Extension is made for easy and better work without consuming your time and it will lead to better results for your website.
Saurabh Mukhekar is a Tech Blogger from Pune, India. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He’s captain planet of BlogSaays and seemingly best described in rhyme. Follow Him On Facebook