Are you bored with using Google.com as a preferable search engine for all of the time? Do u always feel uncomfortable with google’s unwanted advertisements on the search pages? Guys, you have a good news then. Microsoft is working on a personalized search engine known as Project emporia. Recently the mobile version has been launched on windows phone 7. This mobile version is a prototype of project emporia and it has been listed in top 10 apps for windows phone 7. This app helps you to categorize the news and the preferences are changed automatically according to the reader’s choices. The same procedure will be used in emporia search engine.