Ever wondered what our lives would be without our cell phones? It seems nearly impossible to imagine such a life. In the same lieu, no business can run without taking into consideration the fact that our average mobile using time in a day has surpassed the average TV viewing time. With this consumer behavior in mind, everything that a marketer plans revolve around the mobile devices. Whether it is to target new customers, launch a new product, or offer discounts, the businesses nowadays cannot ignore the importance of a mobile device.