Sports betting has been around ever since sports have been around. But it is only in recent times that it has become such a large part of just about everyone’s life. Even if you are not a gambler, you are probably aware of the brand involved thanks to sponsorship and advertising.
One of the current most popular gambling methods is using sports betting apps. With online sports betting now legal even in the majority of the United States, there seems no limit to the reach of the operators. That is largely down to the online and mobile revolution that has taken place in the last few years.
In the Old Days
Although sports betting has always been around, there were nowhere near as many gamblers as there are today. In some countries that was because it was actually illegal to bet on sports. In others, it was because it was heavily regulated and kept in its own place for what could be called ‘moral’ reasons.
The strict rules that surrounded betting meant that it was associated with certain groups of people. That was invariably male and usually looked down upon. Even though betting had been popular with the aristocracy of Europe, by the middle of the 20th century it was almost a closed shop on the margins of society.
But now there has been an explosion in usage – and that is because betting has been opened up to entirely new demographics thanks to technology and mobile use. Customers no longer have to find a backstreet bookmaker and feel intimidated as they place their bets.
It is remarkably easy to sign up with an online sportsbook on a mobile device and access a user-friendly website. Everyone is much more helpful and that has meant that more people have been attracted to what is now considered a much more acceptable pastime.
It is probably a coincidence that new betting laws in the US have appeared at the same time as technology has made it even easier to place bets. But the combination of the two has completely – and irreversibly – changed the industry. First the internet gave the betting firms more of a reach and then mobile capitalized on that.
Now sports betting firms are constantly looking for more ways to reach and entice an even bigger audience. The rise of esports and VR have meant that more new groups of people now feel involved in the betting world – and there will only be even newer technology that keeps the industry growing.
Even with all these new and different ways to access betting sites, it really was mobile that changed everything. We now live in a world where we consult our mobile devices for just about everything. They are completely ubiquitous in every city on Earth and betting has become just another financial transaction.
There has been a backlash for this, of course. There should be worried about who can bet when it is so easy for anyone to register for an account online. But as long as the general public still looks to use mobile apps as much as they do at the moment, the increase in betting apps will continue.
The Future of Mobile Betting
Mobile phones have become integral to our lives, so it is only natural that industries like gambling have looked to them as a way of maximizing profits. There seems to be no end in sight for the scope of mobile betting – and further developments in technology allow companies to use mobile to reach even more people.
With increased connectivity, there will be more potential customers for the betting firms and further relaxation of laws and regulations around the world will also have an effect. The increased use of betting apps has developed the way that mobile has infiltrated gambling and that will be the main area of success in the coming years. But after that, it really is down to how the operators exploit further advances as to just how mobile technology dominates the industry.