If you ask me what changed in last decade, I'll definitely not say its technology rather I can say its consumer behaviour. It is one of the best historic change we are experiencing right now. Though its text, image, video or audio contents. Tremendous evolution happening in this space where every single data is more valuable than diamonds. 🙂 I guess this is what Zuk and Larry thought when they started those big giants of an Internet revolution. I love technology no doubt on it but what matters is to make an impact using those technologies. It should be consumer driven, not only tech driven.Which is nothing but win-win situation for any product/service in current market.
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We already discussed Live streaming platforms are creating big buzz from few days, if you are not looking into it then definitely you are going to loose something big, especially if you are a digital marketer. So take an action & start tasting those new cookies. I know video is bit hard and when its come to live video then its more difficult too. But are you guys looking at an advantage of it, a shy guy/girl from NYC or Finland have solid opportunity to interact with whole world live. That's Freaking awesome!
Till now we are expressing our thoughts majorly via text contents but live streaming enabling us to create a strong relationship with people using our real face & attributes. People want to love you as a person more than your content. Also here you will hardly fake it, which is still possible in text content world.
This is what I can say, a real disruption. I personally waited from long time too see this evolution, when I started one of my LiveTelecasting site Ganpatidarshan. QIK was only paid service available in that time in market. Funny thing is I personally tried hard to setup my own platform but I failed to lift this heavy elephant of live streaming.
Anyways I'm happy right now, that I'm having something which is really helpful for everyone. I started doing live streaming using Periscope, FacebookLive, MeerKat, #FAME, & MeVee etc. It's rally helping me to build good relations on my periscope profile. After using those platforms I learnt a lot about live streaming and in this article I really want to share those piece of cake with you guys.I'm damn sure you will save your valuable time on learning it, thank me later 🙂
Here are key ingredient of major live streaming platforms.
Research & choose RIGHT Topic
Before you go live, look for a topic you are going to discuss on live platform. Once you decide it then do a proper study and research about content that you are going to talk with your audience. e.g if I decide to discuss about HYPERLOOP then I have to study about technology, its advantage, stability, importance, pros, cons & of course potential questions which people will ask you in comments etc.
If you are not sure on topic you want to talk then simply research on Twitter/ Google / Facebook TRENDS and do homework then start doing live streaming. This'll really help to get more attention, as majority people always show interest in trending topics. I strongly suggest to avoid political/news/debate based topics otherwise their will not be any difference between traditional news channel & your broadcast 🙂 Every platform have its own beauty don't make it old & boring one.
Have a Catchy TITLE
No matter whether you are doing blogging or live-streaming, title always play an important role to take an action on your broadcast. So have a catchy title for your perfect live-stream. e.g "Im witness of HYPERLOOP in Reality".You can use catchy title generator tool to automate this process 😀 Bonus tip:use some emoji's at start & end of title, this is like cherry on top of an ice-cream. e.g " 🙄 ➡ Im witness of HYPERLOOP in Reality 😛 😎 "
Schedule Live Broadcast along with TimeZone
Don't forget major live-streaming platforms are having global community. This signifies that you need to broadcast at the right time according to your audience. Please refer this study & below infographics about right time to do live stream.
Timezone create big impact, especially when you are targeting country specific audience and your topic is global.
Now once you finalize your topic simply schedule your social sharing using automated scheduling services like Zapier or Dlvr. This help us to create sensation about our live stream on different platforms. I'm big fan of utilizing other platforms to grow existing one. I'm 100% sure this will boost your reach & remember reverse engineering hardly fail 🙂
Setup Camera, Mic, Tripod & Light Properly
Now you are almost ready to go live but their are few pre-grooming steps which grab an audience to knock the door of your broadcast. When I did my first live stream in May 2015 on periscope it was totally disaster 🙂 Everything was shaky, no clear audio, lots of background voice & weak lights. Seriously that was totally funny 😀
I highly recommended to do live streaming in good lights condition, else use an external flash device . You must use high speed internet connection (>4mbps) to avoid any kind of interruption. Carrying smartphone powerbank is must as live streaming apps are big time battery sucker 🙁 Also remember to setup your camera at maximum resolution for better broadcasting quality which is necessary before you golive.
Shaky video can ruin your stream so to avoid shaky moment try to use Mobile Gorillapod, it really help to have great user experience. If you are doing live streaming in noisy environment or in public place then don't forget to use quality headphones with mic
Start with Greeting Your Reply Users
If you respect your audience they will respect you, though its reply viewers or live audience. I strongly believe Internet is people driven, technology is just a platform.
Once you start broadcasting live always welcome your reply viewer by saying "Thanks for taking an interest to watch Reply of this Broadcast, I really appreciate your time" This should be done in first 15 sec as getting first viewer takes time. Here your EQ is more important than IQ as you are dealing with people live. Thats the major key. [EXAMPLE Video]
Focus on User Engagement & Handling Trolls
Once you golive, number one thing you have to do is to welcome your audience with their name, this create physiological impact in your live story. It actually help people to stick with your broadcast, hence less bounce rate :). This is absolutely capable during initial phase, till you will not have larger community. Playing background sound during your broadcast for particular situation also help you to make an attention. I'm using CustomSound Board app to create funny stuff during my live broadcast and guys people will love it for sure 🙂 [Example]
Btw remember you should create valuable community rather than volume or spammy.
Trolls during live streaming are bit tricky to handle, be an actionable and try not to reciprocate. If its creating mess then simply block those interrupting mindset. Periscope and FacebookLive have great UI to handle it in super quick way. Reporting against trolls, help those platforms to kick out those shits.
Be the Bouncer of your own LIVE club
Do Live Stream Analysis, Survey and User Following after ending your broadcast
When you are about to complete your live stream ask your audience to throw some questions from their side and discuss little bit about your upcoming broadcast topic. Also promise them to join their broadcast.It help you to gain returning users. Seriously its powerful engaging factor when you answer them during live stream.
If you are unable to do it, play one masterstroke. After completing your broadcast, do reply to maximum questions & comments asked during broadcast. Its 100% game-changer if you are focusing to make fruitful things from an active user community. Following those people in different platform enable you to fit inside their brain. So don't miss it just hit follow 🙂
Follow People, Give Value but don't Spam
Live Stream analytic tool like FullScope.tv is most valuable weapon to study consumer behaviour after live broadcast. I was really fascinated about FullScope when I signed-up on their platform. In detailed statistics, strong collaboration and user specific analytic's make it powerful platform till date in market. FacebookLive have their own analytic system but not stronger than FullScope.tv
Guys one more point I want to highlight, when you complete your live streaming broadcast make sure you send small live-broadcast survey to highly engaged users.You can find those users using analytic's. It not only help you to decide your road-map but also invite them to share your broadcast too. Ultimately more you engage, quickly you will grow.
Another an important aspect, choosing right platform means a lot. You should have an audacity to jump and make it yours. If you ask me to use Twitter to promote few things I defiantly prefer Snapchat or Live streaming, look guys nobody want to give claps for 140 words instead they prefer to clap on who you really are? Snapchat, periscope doing this and best part is, its happening now. I know its not as easy as I said but it'll become simpler if you practice day by day. Nothing will come without having a pursuit. Please say hi to me either on Periscope or Snapchat if you like this, I'm really thankful for spending your valuable time to read it. I really want to know your thoughts about live streaming. Please do let me know in comments , Peace !!! 🙂