Importance of Visuals for Effective Communication

Updated on: December 17, 2019

Communication plays an integral role in helping an organization to achieve its goals. Whether you’re in school, college, or running a business, at every position in life, effective communication is vital for prospering. You might have heard a lot about different methods of communication, such as face-to-face, electronic, and written. But today, in this post, you’ll find out the importance of visuals in communicating effectively.

You might be wondering that how can an image be essential to communicate. Keep reading and you will find out all out about its significance. But before moving on to that, let’s first briefly discuss about effective communication.

What is Effective  Communication?

The effective communication involves three main components relating to a message, that are:

  • Delivering (sending)
  • Receiving (receiving)
  • Understanding (interpreting)

In easy words, a message is effectively communicated when the sender delivers it to the right person, and the receiver has understood the whole context of the message without any confusion.

Now, let’s move on to the importance of visuals for effective communication.

Statistical Data is Easy to Interpret

If you want to communicate your team some statistics about the objectives that should be achieved in a specific period, then verbally telling them about the percentages would create mix-ups instead of making things clear for them. The best approach, in this case, would be to create visuals that can include bar graphs, pie charts, etc. The visuals would aid your team in understanding the requirements much better as compared to written or verbal messages.

Audience Admire Visual Content

Another important aspect of effective communication is to understand how the receiver would like to get the message. If you run a website that carries information of different breeds of cats, then textual content might not deliver the message as accurately as images. Plus, the audience wouldn’t prefer to read about the hair color, eyes, and other things about the cats as they would be much interested to understand through pictures. 

If you don’t have high-quality images for posting on the website, then there is no need to worry. You can use the reverse image search tool to get the higher resolution pictures without wasting any time. You can put an image in website tool, and it would scan and display all the similar images available on the internet. But while posting an image taken from another site, you should adequately cite its source to avoid copyrights issue.

Visuals are Better for Social Media

Today, almost every organization uses social media for deli messages as it has the power to cover a broad audience. But if the messages aren’t being conveyed properly, then what is the mistake you’re actually doing? 

When users are scrolling through their feeds, they are more likely to stop upon images or videos as compared to texts. Moreover, some social platforms have the restriction on the number of characters or words you can write in a single post. If a single message is being conveyed in two to three posts, then it wouldn’t excite the audience to go through all of them. Or even if they do go through, it would be hard to understand for most of them. Therefore, using images can be a much better decision as they would certainly aid in effective communication.

Visuals Express Emotions Better

Along with the proper understanding of context, effective communication also involves the recognition of emotions. In some situations, words cannot create an emotional impact on readers as they are just in black and white. But visuals can!

The images can make the process of investing readers emotionally into a message easier. For instance, you want to convey a message about some diseases. In this scenario, the written text or verbal explanation might not be able to extract emotions, but the images will. They will aid your findings and make the message more engaging for viewers.


The thought of creating visuals makes many people reluctant about using them. But, they carry a lot of importance in the process of effective communication. However, it doesn’t mean that they eliminate the need for other means of communication. Effective communication varies from place to place and the type of message. For instance, if you want to discuss some ideas with your employees, face-to-face communication would be the best option, and using visuals here would be a silly mistake. Hence, you should choose the method wisely.

Post Tags: #Visuals for Effective Communication
Saurabh Mukhekar
Saurabh Mukhekar is a Professional Tech Blogger. World Traveler. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He's captain planet of BlogSaays and seemingly best described in rhyme. Follow Him On Facebook

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