Marketing automation is the use of software to help you automate your marketing strategies. This serves to optimize your team’s time and effort by automating repetitive and mechanical tasks including sending emails, posting on social media, and creating ad campaigns.
Additionally, they help you personalize the experience for your customers. If you aren’t already using it for your business, you are going to lag your competitors. Here we will explore how the future of marketing automation looks like.
Why Are Companies Using Marketing Automation?
Marketing automation tools help reduce marketing overhead and drastically improve productivity. In some instances, sales have been shown to have a spike after marketing automation was implemented. The software also leads to a steep increase in qualified leads.
Therefore, many small businesses, mid-sized companies, and enterprises all include it as a part of their budget.
How Can You Plan Towards Using Marketing Automation?
Marketing automation has improved in leaps and bounds, helping in sending emails, segmentation, and contact management. We are sure that it will be a crucial part and an asset to businesses soon. However, there are some things to look forward to in the future of marketing automation.
1. Specific Budget Allocation
Automation software is amazing and becoming commoner, but it is also expensive. Depending on the provider you select, you may pay anywhere between a few hundred to several thousand dollars monthly. However, there are infinite options, so you can take your pick.
You must calculate into your budget a section for automation software. Most marketers expect to expand their budget to add marketing automation, and this amount is bound to increase yearly.
However, if you cannot afford to increase your budget just yet, you may want to opt for younger companies that provide the same services at cheaper rates.
2. Intuitive User Interface
Automation is very popular, and it might keep adding on to its complexities in the future. This should not stop them from remaining user-friendly. For the growth of marketing automation, businesses must be able to use them relatively simple and have cross-platform support.
3. Great Tech Support
Providing great tech support is central to marketing automation. The software can have a steep learning curve and it is essential that the provider help during the training process. When marketers do learn their software, they must also watch out for technical issues. Support must be available if the internet fails, there are glitches with the software or the hardware is damaged.
Bigger brands advertise full tech support but cannot necessarily provide it. We think that tech support will become more inclusive, using social media messages and autoresponders. This will help users get their needs addressed right away.
4. Content Marketing
Content is the most unique thing your company can have, and yet, marketing automation can help there. More than half of all marketers use marketing automation strategies.
At the very least, it can help gauge how content is performing, and help with social media analytics. Marketing automation also helps send better content in emails, project management and content creation. Automation and content creation also help with editorial calendaring and the creation of a content management system.
This, however, does not mean that automation software should generate all your content. Rather, it will be used as a tool to augment marketing strategies.
5. Email Automation And Personalization
The most common reason why marketers use automation tools is email automation. More than half of all marketers rely on email automation, which allows them to personalize content easily.
This way, customers receive only information that is relevant to them and are likelier to respond positively to sales teams.
Marketing automation is also used to create personalized content through customer onboarding, welcome sequences, and other website tools. It can also organize customer data through segmentation which helps in better audience targeting.
In a nutshell
The future of marketing automation looks bright, and it is bound to take your company far ahead. Our insights should help you think over key points to help you formulate your action plan for marketing automation. If you haven’t already jumped on the bandwagon, it is time to do so!
Saurabh Mukhekar is a Tech Blogger from Pune, India. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He’s captain planet of BlogSaays and seemingly best described in rhyme.
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