Being a startup means taking care of many things from day one. The most important thing is to make sure that as many people as possible know about your business. You normally do it through multi-channel marketing, which includes creating content, maintaining a social presence, generating multimedia, sending emails, keeping an eye on SEO, all of which is, of course, driven by analytics. When you work in a startup, there rarely is a significant budget all this; therefore, an arsenal of free tools could be of much use. Below are the 11 best free marketing tools that every startup can benefit from.
It is a must for every business, not just for startups. GA can help you monitor and track the visits to your website and conversions from your social or email campaigns. It will analyze your keywords and provide you with enough data to adjust your marketing strategy and make it work best.
Hootsuite is a tool for automating your social media marketing efforts. With it, you can manage accounts on several social networks, schedule content, and receive performance reports. One of its features allows you to also track mentions of you or your business.
A free version of this social media automation tool allows you to create and schedule posts across up to 3 social media accounts. It also tracks performance of the posts, based on which you can decide whether to “re-Buffer” them or not. Buffer’s Pablo app lets you create images with captions which are easily shared via Buffer.
This is a design app for non-designers. It has a simple interface that allows content marketers create graphics for various purposes, from an image for your Facebook page to rather complex infographics for your blog.
Piktochart is somehow similar to Canva, but appears simpler and more advanced at the same time, especially when it comes to infographics and presentations. The platform has a sound choice of templates and hundreds of free objects to use, such as icons, maps, charts, and more.
WordPress is a great platform to host a blog on. It allows you to customize your website, make your blog posts highly readable with a rich text editor, track performance of your content, integrate with social media, and so on. Moreover, WordPress makes it quite easy to create landing pages.
It is both a tool and a social platform where you can share your content, gain an audience, and stay connected with people. You should use it because, unlike your blog, Medium is much more likely to make your content discoverable. What Medium also does, it lets you acquire subscribers to send your latest content to via email.
It is a fun tool that provides you with ideas on topics that have a potential to become viral. You just enter a keyword that you want to use in the input box, and the app shapes it up into a cool-looking title. Your topic is ready, all that’s left is to write the content.
This web app will analyze your blog post in terms of readability and make suggestions on improving it. Hemingway detects fill words, complex sentences, passive forms, and other flaws. All this is for the sake of clarity and simplicity of the content, which a startup would benefit from a lot.
Your startup won’t go too far without an advanced email marketing platform. If you don’t have a subscribers’ list, MailChimp will provide you with instruments to collect email addresses from your readers, followers or users. There are also great campaign creation and campaign management features, including free email templates, reports, or eCommerce integration.
This service makes your emails look professional with the help of an email signature generation tool. Visit the website to see a selection of email signature examples that are used in various industries and create a free signature that fits your business.