In this article, we review Ezoic, an intelligent technology partner for publishers! The Ezoic ecosystem has expanded over the years from their flagship programmatic advertising product Ezoic Ads & Ad Tester. Now they also offer SEO-friendly content creation tools like NicheIQ, Flickify, and Humix.
Challenges in Online Advertising
A constant battle that a digital publisher faces is finding the balance between user experience and ad revenue. People spend incredible amounts of time trying to figure out the best spots to insert advertisements on their websites. They have high hopes with such efforts that their earnings will eventually spike.
Publishers ask themselves many miscellaneous things about advertisements. For example, is a 728 x 90 unit at the top with a 250 x 250 sidebar unit the perfect combination? But the thing is, this is not the right question to ask! A better concept to consider is that if all users are unique. So why do we assume that there is one perfect ad combination for everyone?
When you think about it, every user coming to a website has a very different profile. Some people are coming from the desktop, others are coming from mobile; some people are in a hurry to find a quick bit of info, while others are there to spend a long time engaging with the content.
One user might be starting their work day in California. While someone else viewing the same site in India is browsing the internet while enjoying their dinner. Those 2 users will have very different profiles, so the way they interact with advertisements will naturally vary. The right question to be asking is this. How can I give each visitor an ad combination that will provide the best possible user experience?
What is the Ezoic Ad Tester?
Ezoic, is a platform for digital publishers that helps websites do all of this on their own. Ezoic became an award-winning, Google Certified Publishing Partner in 2015 for their technology’s ability to help publishers improve user experience while increasing ad revenue.
Ezoic has developed a machine learning layer that sits between a site’s host and its users. This Artificial Intelligence. platform actually learns from visitors over time to gather data on what works best for each user. Ezoic serves every visitor optimized ad layouts tailored to their preferences. This completely eliminates the need for publishers to test for the perfect “one size fits all” ad layout.
The Ezoic AdTester: Performance, Comparison & Features
However, Ezoic doesn’t expect publishers to take their word for it that their users are having better experience with optimized ad combinations. Ezoic wants publishers to see it for themselves. This is why they allow publishers to test the Ezoic platform on a small percentage of their traffic for no cost at all. Running a side by side comparison in parallel with AdSense (or any other company a publisher is using) provides a clear idea of how Ezoic performs against the original static ad layout. Essentially, publishers can directly see the value Ezoic is adding to their site.
Publishers may start sending a percentage of their traffic through Ezoic for optimization. But that doesn’t they have to stop serving ads through their current ad networks.
Ezoic's Mediation for High CPC Keywords
Ezoic is actually able to link with most high-quality ad networks through a process called Mediation. Ezoic ensures that publishers get the highest paying price per advertisement, and linking AdSense has actually proven to benefit a site’s optimization!
Publishers are typically drawn to look at traditional success measures. However, these metrics do not always communicate the real experience users are having on a website. If you’re a publisher- is CPC one of the main metrics you look at? While it’s a common metric, focusing on it doesn’t do much good for your overall performance.
Most sites have an average CPC that is determined by the advertisers based on their ROI on the site, the content, and overall traffic quality. There’s some optimizations to be had, but the range is relatively low (+/- 15%). Something that’s not commonly realized is that optimizing other metrics can increase your revenue 50-200%. These are the metrics that Ezoic focuses on. At the end of the day, Ezoic wants to ensure their publishers are seeing an improvement to their bottom line, not just one of the many metrics advertisers use.
The Ezoic EPMV Metric
What Ezoic has found to be the grand slam for publishers is a metric called EPMV, or earnings per thousand visitors. This is the metric Ezoic uses to define revenue success because it takes into account all of the variables from the perspective of the publisher- not the advertiser. If Ezoic can increase EPMV, it means that you're earning more for each user that lands on the site! In your AdSense account, this is called Session Revenue. You can see this number in your Adsense account under ‘Performance Report > Ad Sessions > Ad session RPM’. This metric is going to tell you how much you’re earning for every visitor to the site, which Ezoic has found to be a much more meaningful metric.
NicheIQ by Ezoic: Broken Links x Topic Suggestions
With NicheIQ Broken Links and Topic Suggestions join forces. Their effect is to boost the SEO tools that you are using. This leads to improvements in site health and site performance. You are able to create new content based on strategic science, not random guesswork.
Benefits of NicheIQ
- A better tool for Niche sites - Made to help sites find topics and manage their pages specifically to grow quality visits and revenue from display ads.
- Built in reporting & analytics - Measure the performance of your SEO efforts on the bottom line by understanding the relationship between ranking positions, traffic, and revenue.
- Run Experiments - Test and complete experiments on titles and descriptions in search results that are proven to improve visits.
Flickify by Ezoic: The Article to Video Creator
Flickify is the article to video creator from Ezoic, presented in a grandiose form. Now you can create video content very quickly and easily. Flickify helps you to transform your written text into voice narrated videos that are visually appealing, in less than a minute.
Benefits of Flickify
- Forget the expensive software, expert videographers, or hours of production.
- Customize everything without complex editing or designing.
- Narrator Voice
- Soundtrack Music
- Colors, Styles, and Fonts
- Recommended Photos & Videos
Humix by Ezoic: Video Management x Optimization
When you have Humix, you have everything you need for your video content library and strategy! From video management and video optimization, to video network sharing and displaying! Humix gives you lots of tools and features that help you in earning revenue and building an audience faster. Ezoic recommends using Humix in conjunction with Flickify. Just upload your videos to Humix and watch your site grow! Get new visitors, longer engagement, and an added revenue stream from video plays.
Benefits of Humix
Generate New Revenue
- Earn revenue from sites using your videos
- Earn revenue by displaying other’s network videos
- Increase revenue earnings from your own videos
- Keep visitors engaged on your page longer by adding network videos
- Access new traffic stream by sharing your videos to the network
- Boost ranking in video search results with auto-indexed video pages on uploaded videos
- Increase your sites usefulness and assessment metrics (Expertise, Authoritativeness, Trustworthiness)
- Show relevant videos that appear in the most optimized locations unique to each visitor
- Make your video player unique to your brand and how your visitors interact
- If you have multiple domains on Ezoic, you can easily share videos between domains without having to reupload
- Own your content - never wonder if your content is being removed without your knowledge.
What else can Ezoic do?
A lot! Their machine learning platform is always improving, and their goal is to stay far ahead of the game in terms of advancing their technology. There are some minimum requirements to implement Ezoic’s machine learning layer on your site, but the platform is free for 30 days and never requires out of pocket costs. They also offer full ad implementation at no extra fee if you don’t already have ads on your site. To be frank, if you’re a publisher - you’re losing money by not using Ezoic on your website. We are very happy and satisfied with Ezoic's performance.
Ezoic Adsense Earning Booster FREE
Features & Configuration Ezoic Service - 95%
Functionality & UI - 88%
Earning Stats & Reports - 96%
Adsense Performance Comparison - 95%
Quality of Ads - 95%
Ad Mediation to increase revenue
Adsense vs Ezoic Comparison stats
Ability to use Adsense Parallel with Ezoic
Powerful AI serve high CPC relevant ads
Powerful APP Store with useful Features