Why Your Sent Emails going in SPAM? Know it using SPAM Score Checker

Updated on: September 18, 2020

Are you one of those email users who are tired of receiving unnecessary spams? Or, are you seeing your relevant emails are landing in SPAM folder? This must be frustrating for you, right? Especially when you are unable to find the reason why it happens. Emails that are supposed to arrive in your inbox are suspiciously popping up in your spam folder. Spams are nothing but junk messages produced by the Email itself. While many of us don't pay heed to such spams, some of them are really dangerous. They might ask you to click links leading to phishing websites. Hence, below we are going to share with you when your emails land up in spam. So, let's get some clarity, shall we?

When does Email land in SPAM?

Precisely there are five major reasons why your emails might end up in the spam section. They are as follows:

1. Permission to the Email was not granted to you

One of the foremost reasons might be that you didn't ask for permission to send an email. Even buying email addresses will result in penalties up to $16,000 as per the CAN-SPAM Act. Thus, email marketing requires you to set up an opt-in form first. Thereafter, you'll get the required permission.

2. Your IP address was made into spam

Secondly, a person might use your IP address for spam. Be careful before sending a bulk of campaigns through any email service providers. It's better to send them through a trusted one, for your safety. Eg, Sendinblue.

3. Your engagement rate is low

Your activity rate on your Email should be steady. Do you avoid opening your emails and reading them? Then you might stand the risk of sending your emails to spam. Next time, try sorting your emails properly.

4. Your subscribers forget you

That's a little embarrassing, but it happens often. Your subscribers might report a spam message, although it might not be spam. What happens next is, all these reports get flooded. As a result, your campaigns get piled up in the spam section. They do not arrive at your inbox. To prevent this from happening, make your brand as well as your website recognizable.

5. Shady subject lines

Beware, users generally tend to stay away if they spot a strange subject line. Your subject is what attracts subscribers. Make sure you maintain a professional language while writing the subject matter. Over-friendly or over-the-top subject headlines usually repel subscribers.

6. Over-usage of spam words

Spam words? Is there really such a thing like that? Well, the answer to that question is yes. Over-usage of spam words like "congratulations," "dear friend," "great offer," or similar sounding words are a real turn off for subscribers. They tend to get repelled by such fancy messages. Thus, from the next time, try using professional language before sending your emails.

Few Other Reasons 

Apart from the reasons given above, there are three other trivial reasons. They are as follows:

  1. Information on your "from" is not correct
  2. A physical address is missing.
  3. The "Unsubscribe" link is not given

If I can read your mind correctly, you're now thinking of how to detect email spam. Isn't it? Worry not because there's a tool that might come to your rescue.

Mail-Tester: Best Tool to check Email Spam

Mail-tester.com is one of the best tools to detect any spam messages. And the good news is that it's completely free! All you need to do is

1. Copy the email address in the box that is provided.


2. Next, send a test mail to that specific email id.


3. Lastly, return to Mailt-ester.com and check the credibility score.


If the score is 10 out of 10, then the email address is authentic. If not, you know that it's a spam. Easy, right? So, whenever you're worried about receiving spams, head straight to Mail-tester.com to enjoy a hassle-free experience.


In addition, Mail-tester also warns you if it detects that your Email might land up in the spam folder. You're also given ways to improvise the deliverability process. Your domain is analyzed thoroughly, and your HTML code is read too. Thus, suggesting you various improvisation methods. And did I mention that their homepage is really artsy?

Features of Mailtester

  1. Easy to use
  2. Free trial available
  3. The premium version requires only 50$ per 500 tests
  4. Micro-payment mode available
  5. Supports a maximum of 18 languages

Other tools

1. Spamcheck by Postmark

Though a little costly, the rate of delivery of Postmark is quite up to the mark. Just type your HTML code to the white box. Next, also add your headers. In no time, your score will be ready.

2. GlockApps

This one also analyzes your Email, and you don't even have to register for it. How cool is that? The steps include sending your Email to the address, which is shown on the homepage. Within seconds, your results are before your eyes.


To view suggestions, actions, and analytics of the report you have to opt for the pro version. The good thing about its free report is it has some good graphical insights of SPAM scores from different types of Email clients.

Final verdict

Spam messages really are a headache for any email marketer. But, we hope that we have helped you in solving your problem. Using the above-mentioned techniques, you can very well filter spam emails yourself. Plus, keep in mind the reasons too of why your emails end up in the junk folder. Afterward, you're all good to go.

Why Your Emails are Landing in SPAM?
Saurabh Mukhekar
Saurabh Mukhekar is a Professional Tech Blogger. World Traveler. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He's captain planet of BlogSaays and seemingly best described in rhyme. Follow Him On Facebook

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