Creating an eLearning course is difficult, but creating an engaging eLearning course is even more difficult. Studies show that the engagement of learners is still a challenge for most of the training programs. An eLearning training program that is not engaging the learners is as good as a non-existent program. As a part of the eLearning industry, you aim to create modules that relate with the audience providing them with relevant information.
Before we talk about engaging content types, let’s try to understand what learner engagement is. Engagement is known as the learner’s willingness to continually interact with the content. The level of commitment gives an insight into the curiosity and interest level of the learner.
Types of engagement
There are mainly two types of user engagements, i.e. active engagement and passive engagement. Both types are valuable for the creation of engaging modules in the eLearning industry.
Passive engagement focuses more on sharing information so that the learner gains more knowledge. A perfect example of passive engagement is reading the newspaper. We gain knowledge but do not do anything with that information; that’s why it is called passive engagement.
Active engagement is more decision-oriented, which makes sure that the user uses the information in making informed decisions. For example, if you wish to replace a bulb. You will find an eLearning module on the same and then use the information for replacing the bulb.
Types of engaging content
Infographics are a great way to consolidate large chunks of information into a clear picture. One simple example is using an infographic at the beginning of your eLearning lesson highlighting all the points that will be covered. Another example can be incorporating a sequence or series of steps to be followed into an infographic.
A classic example of video content that adds value and is engaging is YouTube. YouTube is the preferred ‘go-to’ if someone wants to learn something. It will be unfair not to mention videos when talking about engaging content types. Lots of eLearning content providing companies use short and attractive videos to make their courses and modules more exciting and engaging.
Assessment is as critical as learning. Quizzes are a great way to get feedback and to test learner’s knowledge. You’ll find out how much the learners can retain and use that information to make decisions based on real-life scenarios.
There is nothing better than screenshots to explain computer processes. eLearning courses that teach computer programs or applications use screen captures to explain the process. This also develops a sense of familiarity among the learners about the application they will use in future.
You must be wondering what good can games do to training and learning courses? Gamification of eLearning courses does the trick here. It’s not just gaming; it is serious gaming. Serious games are built in such a way that educates players in a fun and interactive way. Another benefit you’ll notice is that employees will not have to be forced/told to complete their training course.
It is said that emotions should be kept out of professional life, but when it comes to eLearning courses, creating content that targets the feelings of the learner is found to be highly engaging. Use the word ‘you’ as much as possible to develop a sense of personal involvement.
The world of eLearning is dynamic, and trends change daily. You can compare eLearning content providers and have a look at the strategies they use to produce engaging content. However, there are some basics, like the ones mentioned above, that can never be ruled out of the game.
Saurabh Mukhekar is a Tech Blogger from Pune, India. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He’s captain planet of BlogSaays and seemingly best described in rhyme.
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