It should not be surprising that e-commerce continues to change. New trends come and go, and with how much popular e-commerce has become, we can expect new changes as well as developments in the near future.
If you are running a business on the internet, you ought to pay more attention to what is happening in your niche, as well as the industry as a whole. Falling behind is easy. Once other brands overtake you, coming back might be impossible.
Given the importance of trends, it is understandable why someone keeps track of the news and tries to predict what will play a prominent role. Here are some e-commerce trends that you ought to be paying more attention to.
Trend #1 – Print on Demand
The popularity of print on demand stems from the fact that businesses are trying to create custom-made products for the sake of promotion rather than making more profits. Though extra income is also a big plus.
T-shirts, hoodies, calendars, pens, keychains, and other merchandise can be included as a perk or a gift for your most loyal customers. You can also give away these products when there is an opportunity, like during live events.
If you want to find out more about print on demand, visit this site printify.com and look for the information that is relevant to your goals. Create a POD venture that will help with pursuing better results and stand out more from other brands in your industry.
Trend #2 – Voice Commerce
Voice commerce is also on the rise. The convenience of ordering stuff with voice commands is second to none. And while this is not something that many people have tried yet, the trend suggests that there will be more customers willing to give voice commerce ago.
Optimizing a store for voice control can take a lot of work, but if you have the sources for that, do not wait. You could be one of the first to offer such a feature and gain a big edge over the competition.
Trend #3 – Retargeting
Remarketing campaigns are also something that more and more brands are willing to explore. Relying only on new customers is not the most efficient strategy. You need to get old customers to return.
Some use pay-per-click marketing; others send out emails and text messages. The odds are that if someone has purchased from you before, they are more likely to do so again. So do your best to get more returning customers. Perhaps something like a loyalty program with perks like free shipping and discounts would be a good addition as well.
Trend #4 – Environmental Problems
There are a lot of problems surrounding our environment. People are more aware of them thanks to all the campaigns. But how can you, as a brand, make a difference and gain a positive reputation?
Operating online means that you are unlikely to pollute the world. But what about shipping? Is your packaging eco-friendly? If not, you could receive some backlash.
Taking a proactive approach would put the spotlight on you. Perhaps you can support environmental initiatives or volunteers who are trying to make our planet a better place? Provide them with funding as these organizations tend to lack money often.
Trend #5 – Emphasis on Customer Experience
A happy customer is one that will continue to pick you over others. And now more than ever, because there are so many different stores. Customer loyalty is a big task to achieve, but one that is well worth the effort.
It starts with introducing new products to keep things fresh, a solid customer support department, and a functioning website that accommodates both mobile as well as desktop users.
Trend #6 – Cooperation With Influencers
Influencer marketing is another item on the agenda. You have probably been cooperating with a few influencers, but look to expand this marketing channel even more. People seem to trust influencers more than big companies. So it is no surprise to see that the numbers of followers for influencers continue to grow rather than shrink.
Trend #7 – Offline Shops
Some companies are looking to open a chain of offline shops. Sure, you can argue that brick and mortar stores are dying. However, brands that have established themselves online will always look to expand their territory.
It is not something you might have to ponder on for now, but who knows what will happen in the future. Keep tabs on whether brands that took this path are succeeding or not, and plan accordingly.
Trend #8 – Shoppable TV Ads
You can see an ad pop up during your favorite TV show or series. Or maybe you are interested in something that you see a character wearing or using? Streaming platforms, as well as regular television programs, could become a source of promoting various products.