Automate Shopify Email Marketing using tinyEinstein AI tool

Artificial Intelligence is changing lives and killing jobs. Especially jobs that involve repetitive work. As a business owner, you will love AI since it will help you save loads of money on employees. We are here to present and review an AI-based application named tinyEinstein which can be integrated with your Shopify account. This application can send AI-based leads and multiply your business by 10 times. It uses GPT data processing technology.

Automate your Shopify Email Marketing using tinyEinstein AI tool

Why should you create a Shopify store?

As everything shifts online, offline shops and smaller stores lost considerable business. Even larger stores like Walmart don’t get as many customers as their brick-and-mortar stores. Online platforms like Amazon, eBay, etc are more popular among buyers these days thanks to the ease of shopping offered by them.

What is the tinyEinstein plugin?

Shopify allows users to attach plugins to the owner’s interface for enhancing its properties. One such plugin is tinyEinstein. Its a product of tinyEmail Corporation.

This plugin uses AI to help with the following 3 marketing processes:

1. Creating your master template, brand voice, style, etc
2. Creating brand-specific emails
3. Easing automation for buyers

1] Creating your master template, brand voice, style, etc

Choosing templates from a vast ocean of options across the internet is easy. But choosing a template that matches your store’s niche and style is not easy. The tinyEinstein plugin allows you to create a master template, a separate brand voice specific to your store website, and a style or template for your brand.

2] Creating brand-specific emails

Email marketing by sending cold emails is not a new concept. However, let’s be clear – most cold emails don’t work. Most of the emails are copy-pasted and loaded with powerful words. Also, except for the recipient’s name, you can hardly change anything without putting individual effort into the emails. However, with the tinyEinstein shopify plugin, you can send multiple emails and make sure each of the emails is different.

3] Easing automation for buyers

Let us assume a situation where a potential buyer adds a product from your website to the cart and abandons the cart. Or another situation where he buys the product, and you need to thank him/her. In this case, you will need to create a complicated mechanism to schedule the alerts. However, with tinyEinstein, you can use AI for sending these alerts.

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How to install the tinyEinstein plugin?

The tinyEinstein plugin can be installed on your Shopify account. The procedure is as follows:

1. Login to your Shopify account on your browser.
2. On the same browser, open the plugin page to install the tinyEinstein plugin.
3. Click on Add app.
4. Allow permissions to the installation of the plugin.

How to use the tinyEinstein app?

Once you have installed the tinyEinstein plugin on your Shopify account, you will notice it as a separate app on the left pane. To access its features, click on it.

Now, an interface will open in the right pane. In this interface, you can use the options as follows:

1. Set the AI tuning
2. Set Campaigns
3. Set Automations
4. Use Forms

1] Set the AI tuning

Before proceeding with creating new emails and templates, you need to tune the AI bot. Tuning means setting a base for the AI. This can be done as follows:

Scroll down to the absolute bottom.

Click on the profile picture or symbol for the profile picture. You will be redirected to the AI tuning tab.

Now, you can choose the template from 3 options – Colorful, Minimalistic, and Professional.

Next, you can set the tone of the voice. EG. Friendly, Formal, Assertive, etc.

Lastly, you will have to add the description of your project. This description will be read and understood by the AI bot to create the base for all emails and templates.

Finally, click on Generate and the AI bot will start working.

2] Set Campaigns

Now that you have set the tone of the AI tuning, you can start generating Campaigns.

Click on the forward-pointing arrow in the left pane. To know better, when you hover the mouse over the symbol, it would read Campaigns.

When you scroll down, you will notice a lot of templates for the campaign. Click on the 3 dots associated with the campaign and select Preview.

You can activate the campaign/s you like.

3] Set Automation

Automations are automated messages and emails which are to be sent to users. As an example, tinyEinstein offers customized messages whenever a buyer creates an account, when a buyer leaves his/her cart abandoned, a follow-up for reviewing the product after purchase, etc.

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The templates are limited to a few options right now and another few mention “Coming soon.” However, the company claims that 15 more automation options will be launched soon. You can use these automation options as follows:

Click on the gear-like symbol in the left pane. To know better, when you hover your mouse over the option, it reads Automation.

Click on Preview to preview the template.

Finally, click on Regenerate to use it.

4] Use Forms

Forms are important to receive input from buyers. A form in this context means a page with entry fields in which the buyer can fill details and send you the information. tinyEinstein provides form options for Newsletter Subscription, Exclusive Deals, and to Stay in touch. To modify forms, the procedure is as follows:

1. Click on Forms on the left pane.
2. In the right pane, you will notice options for forms.
3. These forms can be previewed or activated using the suitable button.
4. Forms that are activated can also be deactivated.
5. Pros and Cons of tinyEinstein AI tool

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Like every tool, tinyEinstein has its own pros and cons.

The pros of the tinyEinstein app are as follows:

1. The app creates automated emails for email marketing and each email is different. This means you can personalize emails for every potential buyer without human interference.
2. tinyEinstein app has great after-sales customer service and many customers are appreciating the team in their reviews.
3. The app allows you to gain an advantage over rivals since very few AI-based apps have entered the Shopify plugin market. The quicker you install it, the further will you be from your rivals.

The cons of the tinyEinstein app are as follows:

1. Automations are limited as of present. However, the developer team is adding more soon.
2. The app slightly slows down your Shopify user interface. However, the difference is ignorable.

Please let us know your opinion in the comment section.