Automate Your Marketing Using SendPulse Marketing Platform
In the rapidly developing world of business where internet is virtually taking over everything, a booming internet business requires sending commercial messages to a group of people, using email or push notifications. Using emails to send advertisements, request business, or solicit sales or donations are one of the most sophisticated and strategic ways to build loyalty, trust and brand awareness among customers. This form of marketing is known as email marketing.
Email marketing has fast become the most reliable way of enhancing the relationship between a merchant and its current or previous customers. When it comes to acquiring new customers or convincing current customers to purchase something, email marketing comes in real handy to build the loyalty bond between business owners and customers.
If done the right way and using the right resources, email marketing can rocket sales and become the backbone of a successful and profitable business. In this post we will tell you about an amazing email marketing platform, SendPulse that as garnered widespread critical and commercial acclaim for its services.
SendPulse: Brief introduction
SendPulse is a cloud-based email marketing solution. It is an integrated platform that offers enhanced email marketing tools like bulk email, bulk SMS messages and web push notifications to reach out to the customer database. Additional useful sub-tools of the platform include a Drag and Drop editor, subscription forms, SMTP, reporting, API services and more.SendPulse also boasts a state of the art email automation which is an event-based email marketing service that allows sending emails, SMS and push notifications based on user actions.
Since the entire platform is cloud-based, users can seamlessly manage all the necessary email, text messaging and push notifications all under one hood. Its powerful web push notification and SMTP services make it suitable for freelancers, small and midsize businesses. Large-scale businesses that boast of a subscriber base of 1 million or more can also benefit from the power-packed functionalities of SendPulse through their premium VIP plan, which has been designed specifically for large businesses.
The Next Web in 2016 recognized SendPulse as one of the best startups of 2016 and placed it at The Next Web SCALE 2016 program among the 3 finalists. SendPulse also has a Startup Accelerator Program through which email marketing development participants are provided with a $5,000 grant.
Features and functionalities
SendPulse has been packed with the most efficient and delivering email marketing tools that allow users to enhance customer loyalty and even acquire new customers.
Users can use a drag-and-drop editor and ready-made templates to set up emails.
The platform has a neat interface along with a well-organized dashboard that allows you to view statistics, click-through charts, manage address books and create beautiful push notifications.
It is reliable and ensures prompt email delivery by providing email servers with reputed IP addresses. Users can send messages to more than 200 countries using dedicated SMS service.
Customers can also receive personalized notifications on their devices through SendPulse’s FREE web push notifications feature.
SendPulse users can employ multiple channels of communication including email, web push notifications, SMS, and Viber to reach out to customers.
Users have access to detailed campaign statistics and all reports are downloaded to them by mail in a simple and accessible form. Users are notified by SMS regarding the same.
Users can use A/B testing tools to check the performance of their email campaigns and track in automatic mode which address does not work, who subscribed and who unsubscribed from the mailing.
24/7 Support services
The SendPulse support staff is prompt and cooperative in dealing with queries and complaints and providing solutions where possible. Users get access to support through an online knowledge base, over the phone, and via email. All of these support options are shown on their official website as shown below.
Users can also jump on to the YouTube channel for more detailed information and guidelines.
How to set up and create a campaign on SendPulse?
Signing up to SendPulse is absolutely free and once you sign up to a plan, be it free or paid, users get to access all the necessary options and services in a well laid out dashboard that consists of the following items:
Creating a campaign in SendPulse is pretty easy. You will have to start by Selecting “Create a campaign”.Next, you will have to select a mailing list to add information about the campaign.
Choose the active “from” address and then fill in the required fields including sender’s name and subject line. After this, select a category.
Next, you will be given the option to choose the method of email creation. You can select an existing template from their collection, construct a new one or even import it from the archive.
After this, you should make some edits which include some template personalization and the addition of an individual unsubscribe link. Once all this is done, you are ready to review and send the email to your mailing list. You can also preview the contents of the email body before sending.
SendPulse plans and pricing
SendPulse developers aim at making their services open and accessible to all and useful for everyone who handles business emails on a regular basis. To make this happen, SendPulse offers users to choose from 4 different email plans and 2 SMTP plans according to their requirements.
Here is a quick overview of their plans, features, and prices:
This plan is perfect for any user who has less than 2,500 subscribers. Signing up to this plan will enable you to send up to 15,000 emails per month for free. This plan is perfect for freelancers and small growing businesses.
Price: Starts at $9.85 per month*
The subscription plan lets you select the number of subscribers and emails you need on a monthly basis. The prices differ on the basis of the subscriber count you choose. The price of this plans ranges from $9.85 to $191 per month for 2,500 to 50,000 subscribers respectively.
Pay as you go
Price: Starts at $32 ($0.0032 per email)
While the monthly subscription plan charges users according to the number of subscribers they choose, this “Pay as you go” plan charges you according to the number of messages (emails) you send. Pricing starts from $32 to $812 respectively for 10,000 to 500,000 emails, users will be charged at $0.0032 per email.
No. of messages (emails)
This can be termed as a SendPulse master plan that is ideal for those users and business owners who have more than 1 million subscribers in their box. If you fall into this elite category, then you can plan a regular mailing program by contacting SendPulse Customer Care Team to get the VIP plan.
SendPulse SMTP services offer 12,000 emails free every month. Users can choose from 2 of the packages shown below:
Price: Starts at $8.85 per month*
No. of messages (emails)
Pay as you go
Price: Starts at $15 ($0.0015 per email)
No. of messages (emails)
If you hit your plan limit you will simply get upgraded to the next plan and you will only pay the difference between the prices of the two.
Visit the SendPulse website for more information regarding the SendPulse VIP plan, SMTP services or the other plans, features, functionalities and more.
Why is SendPulse better than other email platforms?
What makes SendPulse different and better than other email marketing tools and platforms like Drip, Mailchimp and VerticalResponse is the ability to send thousands of emails in one go, plus the ability to send messages to select smaller subgroups of readers and subscribers or even advertisers. It helps manage campaigns to all your subscribers and readers.
The User Interface is pretty neat and systematic. It has an intuitive and well-organized dashboard that lets you access and control everything pretty easily even without a walkthrough or guide.
As compared to other similar platforms in the market, SendPulse offers the largest quota on its free plans for email to users. Furthermore, the platform also offers users SMTP services with the least functionality restrictions.
Maximize your audience reach and engagement by using SendPulse’s multiple communication channels. You can use these communication channels to send different types of messages separately or combine them into auto-responders, allowing you to reach out to your subscribers through email, web push or SMS. Only a few providers in the market today offer this feature.
One very good thing about their subscription plans is that once you subscribe to your desired plan and if you hit your plan limit you will simply get upgraded to the next plan. You will only have to pay the difference between the prices of the two.
An important characteristic of SendPulse is that they maintain a high level of integrity with regard to not sending spam messages to your mailing list which is a very important aspect when you tend to send bulk messages to subscribers.
Saurabh Mukhekar is a Tech Blogger from Pune, India. He is also thinker, maker, life long learner, hybrid developer, edupreneur, mover & shaker. He’s captain planet of BlogSaays and seemingly best described in rhyme. Follow Him On Facebook