With the advent of smartphones and mobile operating systems like iOS and Android, there is also a new market that is really booming nowadays. This is none other than the apps market which is really hitting the sky these days. The huge number of mobile apps available in the market has changed the way of using mobile phones. Every day, hundreds of new apps are hitting the market and users are getting more stuff to play with.
Amidst this pool of great apps, it has become really difficult to position a new app. However, there are some basic and effective tactics which you can apply to marketing your app efficiently. No matter whether it is an iOS app or an Android app, you can apply the following techniques to any of them.
Build nothing but a great app
Yes, you got it right. There is no alternate solution to build a great app. No matter how popular you can make your app, if it is not useful, it will soon be rejected by the users. Simply, build a great app and then only think of applying the other marketing techniques. Make the app quite clean and user friendly. It should also contain a good description and interesting screenshots.
Correct the release date
Whenever you submit your app to an app store, it assumes the submission date as the release date. Later, when the app is accepted and released, you should better change the date to the correct one. It will bring more visitors to the app page, due to its visibility in the new release apps page.
Get some good reviews
There are numerous review sites, where you can get the reviews of the app published. This is necessary because, before using an app, public will definitely go for the reviews first, and you better know the effect of a good review, right? However, you need not pay someone to get a good review of the app. There are indeed some good review sites which will not charge you anything and publish the genuine review only.
Participate in online discussions
There are various online discussions goes on regarding the apps, you can also participate in these discussions and promote your one. You can also start your own discussion forum and let the users know about your app.
Offers and Low Prices
An offer is an unavoidable part of any marketing campaign. For some special occasion, you can either lower down the price of the app or give them away for free for a particular day. It will definitely bring more sales and make the app more popular. You can also offer more features to the free version (there is a free version, right?) for some days. It can really attract the users to buy the full version of the app.
Use Social Media
When everyone else is using this method, then how can you stay back and avoid social media? You should definitely make the best use of various social media platforms like Facebook, Twitter and promote your app.
These are some of the very basic but unavoidable marketing tips for your new app. Of course, there are many other marketing techniques that you can apply, but you can’t miss any of the steps mentioned above.