Most bloggers think of social media as a useful tool, but something that does not require as much time or effort as their blog does. Because of this thought pattern, bloggers tend to have sparse Facebook pages that are left untended for long periods of time. Either that or they treat Facebook and Twitter the same and use the same updates for both. These mistakes can end up costing the blogger a huge audience that would have otherwise started visiting their blog page. So, what can bloggers do to avoid making these mistakes and redeem the audience they should have had from the beginning? Well, here are five simple ways to improve your Facebook page and get people connected to your blog and part of your online community.
1. Treat it differently
A Facebook page is not like your blog and it is not like Twitter. The Facebook community works differently from both of those platforms. On Twitter and your blog, content and text is king. Keywords matter. On Facebook this is not true. Yes, you have to have a catchy line to get people interested, but you also need to remember that people are very visual. What does that mean? Well…
2. Use creative images
Because Facebook is so cluttered with stuff, it is hard to make your updates stand out. In order to reach a wider audience, you need to use images with your updates. This not only gives you more space to stand out but the fact is that most people are very visual. They will respond better to images than anything else. Images are also more likely to be shared than any other type of update, especially if they are funny, cute or cool. Sharing is a huge bonus because…
3. Promote sharing
A cool attribute of Facebook is the ability for readers to share the
updates they like with their friends. That means that impressing just one person will get
you exposure to dozens or even hundreds of others. It is like having someone personally
recommend you. Creating sharable updates is a great way to improve your Facebook
4. Make it
Do not forget about aesthetics. Like I said earlier, people are very visual. If your Facebook page is boring looking, it will not matter what your blog looks like because people will never go visit it. Make your Facebook page look nice. Do not just copy and paste a photo in either. Make it look like it is professional or at least attractive to readers.
5. Take part
If you want more visitors to your Facebook page, and in conjunction your blog, then you need to become a part of the Facebook community. What good will it do for you to constantly send updates out into the ether if you never get any responses? The best way to get responses is to get them. Just like commenting on other people’s blog posts, liking and sharing other people’s Facebook updates is a great way to bring in more readers and increase your audience base.
These five ideas for improving your Facebook page are not difficult to accomplish. All it takes is a little time and effort on your part. Make sure that you do not treat Facebook the same way that you treat your blog or your Twitter account. Facebook is an entirely different type of social media. It needs a different approach. If you can become a part of the Facebook community, you have a greater chance of increasing your blog’s audience and readership. Using social media to help your blog is a smart thing to do as long as you do it the right way.
Heather Smith is an ex-nanny. Passionate about thought leadership and writing, Heather regularly contributes to various career, social media, public relations, branding, and parenting blogs/websites. She also provides value to nanny service by giving advice on site design as well as the features and functionality to provide more and more value to nannies and families across the U.S. and Canada. She can be available at H.smith7295 [at] gmail.com.